Dinasti International Journal of Management Science
Vol. 5 No. 5 (2024): Dinasti International Journal of Management Science (May - June 2024)

The Influence of Product Innovation, Brand Image, and Brand Trust on The Purchasing Decisions (Studi Literature)

Giovani Huiser Mangalindung (Faculty of Economics and Business Bhayangkara Jakarta Raya University, Jakarta, Indonesia)
Yayan Hendayana (Faculty of Economics and Business, Bhayangkara Jakarta Raya University, Jakarta, Indonesia)

Article Info

Publish Date
23 Jun 2024

Abstract

The research objective is to determine the effect of product innovation, brand image, and brand trust on purchasing decisions. The problem studied is the intense competition between product in Indonesia. This research study uses the qualitative based on literature and library research approaches. Theoretical and historical analyses are used to understand purchasing decisions. Product innovation, brand image, and brand trust play and important role in purchasing decisions. This study also describes theoretical measurement elements for future research to describe, explain, and measure purchase decision based on theoretical research.

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Journal Info
Dinasti International Journal of Management Science
Website

Abbrev

DIJMS

Publisher

Dinasti Publisher

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Other

Description

This research was carried out on Build Operate Transfer investment in Business cooperation model to metering system development project by examinated those criterias by technology preparedness level (TKT) evaluation method, Innovation preparedness level and political, social economic, technology, ...