Indonesian Journal of Business Analytics (IJBA)
Vol. 3 No. 6 (2023): December 2023

The Influence of Web Design, Ease of Use, and Security on BNI Mobile Banking Customer Satisfaction

Jestin Erlangga (Universitas Mercu Buana Yogyakarta)
Audita Nuvriasari (Universitas Mercu Buana Yogyakarta)

Article Info

Publish Date
31 Dec 2023

Abstract

This study aims to analyze the effect of web design, ease of use, and security on BNI mobile banking user satisfaction. The population in this study are BNI bank customers who actively use BNI mobile banking services and BNI customers who live in the Yogyakarta area, using purposive sampling. This study uses 100 samples. The data collection technique used was a survey method with the research instrument used being a questionnaire with a Likert scale. The results of this research analysis show that: (1) web design has a positive and significant effect on customer satisfaction, (2) ease of use has a positive and significant effect on customer satisfaction, and (3) security has a positive and significant effect on customer satisfaction.

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Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...