Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 3 (2024): June 2024

Batu City Tourist Village: the Effect of Destination Image on Tourist Satisfaction and Revisit Intention

Muhammad Syarif Hidayatullah Elmas (Unknown)
Widji Astuti (Unknown)
Mokhamad Natsir (Unknown)



Article Info

Publish Date
08 Jul 2024

Abstract

The research purpose is to analyzing the effect of destination image on tourist satisfaction, analyzing the effect of destination image on revisit intention, analyzing the effect of tourist satisfaction on revisit intention, and analyzing tourist satisfaction mediates the effect of destination image on revisit intention in the tourist village of Batu City. This study uses a quantitative explanatory research approach with the sample of this research is Indonesians who when the research was conducted finished traveling in the tourist village of Batu City and were at least 17 years old, totaling 155 respondents and using Structural Equetion Modeling (SEM) which will be processed using the AMOS (Analysis of moment structure) program. The results showed that destination image has a significant impact on tourist satisfaction and revisit intentions, tourist satisfaction has a significant impact on revisit intentions, and tourist satisfaction does not have a role as a mediator that forms the relationship between destination image and revisit intentions in the Batu City tourist village.

Copyrights © 2024






Journal Info

Abbrev

ijba

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...