Indonesian Journal of Business Analytics (IJBA)
Vol. 4 No. 3 (2024): June 2024

The Influence of the Tagline Free Shipping and E-Service Quality on Shopee Market Place Purchasing Decisions Among FEB UGJ Cirebon Students

Ghina Cahyani (Unknown)
Putri Kinanti (Unknown)
Intan Van Dhiny (Unknown)
May Dedu (Unknown)

Article Info

Publish Date
23 Jun 2024

Abstract

Shopee is an Indonesian online marketplace that facilitates buying and selling. Web apps serve as its foundation. Several marketplaces compete with Shopee. The goal of this study is to determine how free shipping deals and the caliber of e-services affect the judgments made by FEB UGJ Cirebon students about the Shopee marketplace. In this study, a quantitative research methodology was utilized. The research population consists of the FEB UGJ Cirebon students who use Shopee. 142 respondents make up the sample size used in this purposive sampling technique. The SPSS program, version 22, is used in the analytical approach. Purchase decisions made by customers are known to be positively and significantly impacted by the slogan "free shipping" and the quality of the e-service based on the data results

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Indonesian Journal of Business Analytics (IJBA)
Website

Abbrev

ijba

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Indonesian Journal of Business Analytics (IJBA) is a peer-reviewed journal providing a space for both practitioners and academics for disseminating research results that work in Business Analytics and related fields. IJBA provides an outlet for the increasing flow of interdisciplinary research ...