East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 7 (2024): July 2024

Studying Indonesian Local Streaming Services Adoption Using Extended UTAUT2 Model

Santoso, Muhammad Dimas Arief (Unknown)
Ramantoko, Gadang (Unknown)

Article Info

Publish Date
08 Jul 2024

Abstract

This research aims to analyze the factors that influence continue use intention among local streaming service users from Indonesia namely Vidio using UTAUT2 model and additional variables in the form of Discovery of New Content and Ubiquity. This research using 401 Vidio user respondents and analyzing using SmartPLS software. The results of this study shows performance expectancy, social influence, price value, habit, and ubiquity are considered to significantly influence the continuance intention for the Indonesian local streaming services named Vidio. This study is the first ever to examine the adoption of local OTT streaming services in the country of Indonesia using the extended UTAUT2 model.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...