East Asian Journal of Multidisciplinary Research (EAJMR)
Vol. 3 No. 5 (2024): May 2024

The Influence of Hedonic Value and Economic Value on Continuance Intention with Satisfaction as an Intervening Variable

Lianto, Fazrian (Unknown)
Dewi, Citra Kusuma (Unknown)
Widodo, Arry (Unknown)
Rubiyanti, Nurafni (Unknown)
Silvianita, Anita (Unknown)

Article Info

Publish Date
30 May 2024

Abstract

People's behavior towards transportation services has formed new habits in using services for ordering goods and services, especially in terms of ordering ride-hailing services via online-based applications. Gojek, which is one of the most popular ride-hailing applications in Indonesia, is ranked second as the most widely used ride-hailing application in Indonesia. This research aims to determine the influence of Hedonic value and Economic value on the Continuance intention of the ride-hailing application (Gojek), with Satisfaction as an intervening variable. The population in this study are users of ride-hailing services from Gojek in Indonesia, as well as a sample consisting of individuals who meet the criteria for being users of the Gojek application. This research method uses a quantitative approach by applying Smart-PLS analysis.

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Journal Info
East Asian Journal of Multidisciplinary Research (EAJMR)
Website

Abbrev

eajmr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering

Description

East Asian Journal of Multidisciplinary Research (EAJMR) is a scientific multidisciplinary research journal published by Yayasan Pendidikan Penelitian Pengabdian Algero. The aim of this journal publication is to disseminate the research results, conceptual thoughts, improved research methodologies ...