Formosa Journal of Sustainable Research (FJSR)
Vol. 3 No. 4 (2024): April, 2024

Analysis of Using Behavior on the GoHalalGo Application: UTAUT Model Approach

Ramli , Aisyah Alizza Rahmah (Unknown)
Safaria, Siti (Unknown)
Rizki, Muhammad Nur (Unknown)

Article Info

Publish Date
30 Apr 2024

Abstract

The main objective of this research is to examine how performance expectations, social influences, effort expectations, and facilitating conditions impact user behavior on the GoHalalGo halal travel application in Indonesia. The research used a quantitative survey method, sampling was carried out randomly on 253 GoHalalGo users. This research uses Partial Least Squares (PLS) analysis to test the hypothesis. Findings from the SmartPLS analysis show that performance expectations, social influence and effort expectations are highly influential factors on behavioral intention. Facilitating condition has no significant effect on behavioral intention, however facilitating condition has a significant effect on using behavior. Furthermore, these factors have a significant influence on user intentions in using the GoHalalGo application

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Journal Info
Formosa Journal of Sustainable Research (FJSR)
Website

Abbrev

fjsr

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Education Industrial & Manufacturing Engineering Social Sciences

Description

Formosa Journal of Sustainable Research (FJSR) is an open access and peer-reviewed journal, published by Formosa Publisher. FJSR aims to be a dissemination platform for research result from multidisciplinary research that covers the wide spectrum of research field such as education, including ...