Asian Journal of Community Services (AJCS)
Vol. 3 No. 6 (2024): June 2024

Strengthening the Entrepreneurial Spirit and Digital Marketing of the Suana Coconut Shell SMEs in Banjar Koripan Kangin, Banjarangkan, Klungkung

Martadiani, Anak Agung Media (Unknown)
Surasmi, Ida Ayu (Unknown)
Suarka, Ida Bagus Komang (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

Coconut shells can be used to create high-value craft products, but artisans often face challenges like a lack of entrepreneurial spirit, limited online marketing knowledge, and poor book-keeping skills. To address these issues, a community partnership program was implemented with Mr. Nyoman Suana, a coconut shell artisan in Banjar Koripan Kangin, Banjarangkan, Klungkung. The program aimed to boost sales and improve book-keeping practices through three main activities: online marketing assistance, entrepreneurial spirit enhancement sessions, and book-keeping training. The results showed that participants successfully utilized social media for marketing, improved their book-keeping, reducing errors, and developed a more innovative and responsible entrepreneurial mindset

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Journal Info
Asian Journal of Community Services (AJCS)
Website

Abbrev

ajcs

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Computer Science & IT Education Social Sciences

Description

Asian Journal of Community Services (AJCS) is an international platform for publishing the results of community service practices that carried out by researchers, academics, and the wider community. The AJCS Journal aims to explore problems and solutions that focus on practices related to community ...