Digital Transformation Strategy to Optimize Company Performance

Hendra Halim (Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala)
T. Meldi Kesuma (Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala)
M. Ridha Siregar (Fakultas Ekonomi dan Bisnis, Universitas Syiah Kuala)

Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Vol. 2 No. 2 (2023): November 2023

This research explores digital transformation strategies to enhance company performance, identifying four common types of strategies emerging through the utilization of technologies such as artificial intelligence, data analytics, cloud computing, and the Internet of Things. Mature digital transformation strategies are key to success, focusing on specific goals and aspects. Research results indicate that companies with clear and comprehensive digital strategies tend to be more mature and achieve better performance. Digital transformation also impacts customer experience, facilitates better decision-making through data and analytics, and aligns human resources with digital technology. In conclusion, digital transformation is not just about technology; it involves digitizing all aspects of business to provide the best possible customer experience.