Jurnal Manajemen Bisnis, Akuntansi dan Keuangan
Vol. 2 No. 2 (2023): November 2023

Understanding the Factors Influencing User Adoption of Fintech Lending

Nurjannah, Afifah Zahroh (Unknown)
Tubastuvi, Naelati (Unknown)
Purwidianti, Wida (Unknown)
Zamakhsyari, Luthfi (Unknown)



Article Info

Publish Date
16 Feb 2024

Abstract

This research aims to analyze the factors that influence interest to use fintech lending among millennial communities in Central Java. This research uses the TAM (Technology Acceptance Model) theory, with independent variables namely Perceived Ease of Use, Perceived Usefulness, Relative Advantage, Perceived Risk, and Perceived Cost, the mediating variable is User Attitude and the dependent variable is Interest to Use Fintech Lending. This research is quantitative research using a purposive sampling method. The research results show that perceived usefulness and perceived risk have a positive and significant effect on user attitudes, while perceived ease of use, relative advantage, and perceived cost have no effect on user attitudes, perceived risk, and perceived cost have an effect on interest to use.

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Journal Info

Abbrev

jambak

Publisher

Subject

Decision Sciences, Operations Research & Management

Description

Jurnal Manajemen Bisnis, Akuntansi dan Keuangan (JAMBAK) is a scientific journal focused on topics related to Management, Business, accounting and finance. JAMBAK publishes high-quality articles, which have never been published online or offline, and has contributed in theory or implementation to ...