Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Vol. 2 No. 6 (2024): June 2024

The Influence of Social Media on the Effectiveness of Wardah Cosmetic Product Promotions

Maria, Vera (Unknown)
Safana, Nadzwa (Unknown)
Andrayani, Septi (Unknown)
Azahra, Septi (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

This research aims to determine the effectiveness of Wardah product promotion through social media in increasing product sales. Social media makes it easy for a brand to promote and sell its products in a wide range, one of which is the local brand Wardah which is known as "halal cosmetics". From various social media, Wardah also utilizes e-commerce sites or known as online shops in selling its products. This research also discusses how Wardah is able to compete with other big brands. The method used in this research is a descriptive qualitative method. The author collects data by observing the object and conducting a literature study of previous research.

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Journal Info
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Website

Abbrev

marcopolo

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

Description

The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, ...