Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Vol. 2 No. 6 (2024): June 2024

The Influence of Shopee Live Promotional Media on Product Purchase Decisions

Maria, Vera (Unknown)
Putri, Narita Maulidya (Unknown)
Putri, Zahwa Farellia Nindia (Unknown)

Article Info

Publish Date
30 Jun 2024

Abstract

The purpose of this research is to analyze purchasing decisions using promotional media conducted through the online marketplace platform Shopee Live or streaming, which allows sellers and consumers to interact in real time. This research also discusses consumer behavior in relation to purchasing decisions.

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Journal Info
Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Website

Abbrev

marcopolo

Publisher

PT FORMOSA CENDEKIA GLOBAL

Subject

Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

Description

The Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO) is an open-access and peer-reviewed journal, published by Formosa Publisher, which is a platform for dissemination of research results from multidisciplinary research regarding education, business, religion, ...