Jurnal Nasional Manajemen Pemasaran dan SDM
Vol. 4 No. 4 (2023): Jurnal Nasional Manajemen Pemasaran dan SDM

Pengaruh Social Media Marketing terhadap Keputusan Pengunjung di 3D Stable Palembang

Lusfia, Tiara Kemala (Unknown)
Yunita, Dessy (Unknown)
Mavilinda, Hera Febria (Unknown)

Article Info

Publish Date
13 Mar 2024

Abstract

    This research aims to determine the influence of Social Media Marketing on visitor decisions at 3D Stable Palembang. The research method used is a quantitative method. The population in this study were all visitors to 3D Stable Palembang using a sample of 100 respondents. The data collection method used in this research is a questionnaire using a 5 point Likert scale. The analysis technique used is multiple linear regression and uses the SPSS application. Based on the results of the analysis, it is concluded that Social Media Marketing simultaneously influences visitors' decisions at 3D Stable Palembang.  

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Journal Info
Jurnal Nasional Manajemen Pemasaran dan SDM
Website

Abbrev

jnmpsdm

Publisher

Training & Research Institute Jeramba Ilmu Sukses

Subject

Economics, Econometrics & Finance Social Sciences

Description

Jurnal Nasional Manajemen Pemasaran & SDM (JNMPSDM) is an Indonesian peer-reviewed journal. JNMPSDM covers topics in the areas of human resource management, marketing, organisational behaviour, pricing, digital marketing, social marketing, consumer behaviour, and other related subjects. JNMPSDM is ...