Improving Economic Resilience of Riyadh Batik MSMEs through Utilization of Digital Technology via Shopee Store Account Creation Workshop

Ferdinand, M. Gadink Nurikhsan
Pranoto, M. Alfaredzi
Lumban Gaol, Melita Br
Fitri, Nur Annisa
Putri, Thea Cresensia
Simanungkalit, Trianovalita
Putri, Rizka
Togatorop, Jesiva Br
Simamora, Rapina
Elisabet, Sopia

Jurnal Pengabdian Masyarakat Asia
Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat

Purpose: This research explores the impact of a Shopee store account creation workshop on the economic resilience of Riyadh Batik MSMEs, addressing challenges and opportunities in digital transformation. Method: Employing a mixed-methods approach, the study combines qualitative observations and interviews with quantitative surveys to assess workshop outcomes and their implications for MSMEs. Practical Applications: Findings inform stakeholders on empowering MSMEs through digital literacy, expanding market reach via online platforms like Shopee, and fostering sustainable growth in local communities. Conclusion: The workshop offers a promising strategy for bolstering MSME resilience, highlighting the significance of digital skills development and infrastructure investment for long-term industry sustainability.