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All Journal Jurnal Pengabdian Masyarakat Asia
Simanungkalit, Trianovalita
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

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Improving Economic Resilience of Riyadh Batik MSMEs through Utilization of Digital Technology via Shopee Store Account Creation Workshop Ferdinand, M. Gadink Nurikhsan; Pranoto, M. Alfaredzi; Lumban Gaol, Melita Br; Fitri, Nur Annisa; Putri, Thea Cresensia; Simanungkalit, Trianovalita; Putri, Rizka; Togatorop, Jesiva Br; Simamora, Rapina; Elisabet, Sopia
Jurnal Pengabdian Masyarakat Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i1.1267

Abstract

Purpose: This research explores the impact of a Shopee store account creation workshop on the economic resilience of Riyadh Batik MSMEs, addressing challenges and opportunities in digital transformation. Method: Employing a mixed-methods approach, the study combines qualitative observations and interviews with quantitative surveys to assess workshop outcomes and their implications for MSMEs. Practical Applications: Findings inform stakeholders on empowering MSMEs through digital literacy, expanding market reach via online platforms like Shopee, and fostering sustainable growth in local communities. Conclusion: The workshop offers a promising strategy for bolstering MSME resilience, highlighting the significance of digital skills development and infrastructure investment for long-term industry sustainability.
Co-Authors Elisabet, Sopia Ferdinand, M. Gadink Nurikhsan FITRI, NUR ANNISA Lumban Gaol, Melita Br Pranoto, M. Alfaredzi Putri, Rizka Putri, Thea Cresensia Simamora, Rapina Togatorop, Jesiva Br