Jurnal Pengabdian Masyarakat Asia
Vol. 5 No. 1 (2024): Jurnal Pengabdian Masyarakat

Training on Internet Usage as a Sales Promotion Media for Micro, Small, and Medium Enterprises (MSMEs) of Pasar Lama Community RT 01

Yuridka, Fitrah (Unknown)
Ibrahim, Ibrahim (Unknown)
Zaenuddin, Zaenuddin (Unknown)



Article Info

Publish Date
22 May 2024

Abstract

Purpose: This research addresses the impact of COVID-19 on micro, small, and medium enterprises (MSMEs) in Pasar Lama RT 01, Banjarmasin. It aims to overcome the lack of technological knowledge hindering MSMEs' growth by providing training on internet-based computerized systems for sales promotion. Method: The study employs a structured training approach, starting with explanations of computerized systems and internet utilization's effectiveness in sales promotion. Participants engage in practical sessions under team guidance, with a question-and-answer format for issue resolution. Practical Applications: By equipping MSMEs with technological skills, this research enhances their resilience and competitiveness in the face of pandemic challenges, offering practical benefits for businesses in various contexts. Conclusion: This study emphasizes the importance of technological adaptation for MSMEs, underscoring internet-based systems' role in bolstering sales promotion and business sustainability amidst crises.

Copyrights © 2024






Journal Info

Abbrev

jpm

Publisher

Subject

Arts Humanities Computer Science & IT Economics, Econometrics & Finance Other

Description

Fokus Jurnal Pengabdian Masyarakat bertujuan untuk menyediakan wadah bagi para peneliti Nasional di bidang Bisnis dan Teknologi Terapan untuk mempublikasikan artikel asli. Cakupan Ruang lingkup Jurnal Pengabdian Masyarakat adalah Bisnis dan Teknologi. Jurnal ini memuat hasil-hasil pengabdian ...