The management of Islamic educational institutions is a significant concern in ensuring education quality assurance. In this context, the quality of academic services and the quality (accreditation) of institutions will be assessed from the school's public image. This study aims to analyze the management of Islamic educational institutions. The background of the research is at SMP IT Mutiara Deli Serdang, North Sumatra. A qualitative approach is used as a research paradigm, with a descriptive-analytical study method. Sources of data were obtained through observation techniques, interviews, and document review. Analysis of research data using the SWOT concept, with data reduction techniques (selecting information relevant to efforts to answer the research problem formulation), data presentation (compiling research data-based research paragraphs), and verification (drawing conclusions). The results of this study conclude that SMP IT Mutiara applies systematic, visionary, and institutional management according to the community's needs through efforts to involve all components of education. This is viewed from (1) aspects of strength in the form of application of Islamic character education in schools, competent educators, clean environment and provision of clean water self-help, networking (networking), and empowerment of school public relations in promoting the institutional image, (2) aspects of weakness in the form of the duration of learning full-day system, (3) the opportunity aspect in the form of the existence of SMP IT Mutiara as the only integrated Islamic education institution in the area and a significant increase in the number of people in the area, and (4) the obstacle aspect in the form of challenges presenting the characteristics of SMP IT Mutiara compared to other integrated Islamic schools and technological sophistication that is increasingly innovating.
                        
                        
                        
                        
                            
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