Journal for Technology and Science
Vol. 1 No. 1 (2024): Journal for Technology and Science

TECHNOLOGICAL DEVELOPMENTS ON PURCHASING DECISIONS IN THE TOKOPEDIA MARKETPLACE: Perkembangan Teknologi Terhadap Keputusan Pembelian di Marketplace Tokopedia

Prasetyo, Agil Bagus (Unknown)
Sari, Herlinda Maya Kumala (Unknown)

Article Info

Publish Date
01 Apr 2024

Abstract

This study aims to determine that e-service quality, e-money, and e-word of mouth simultaneously affect purchasing decisions. This research uses quantitative methods. Sampling uses non-probability sampling techniques and accidental sampling methods. There were 100 respondents involved in this study. Data collection using a questionnaire distributed via google form. And in data processing using the SPSS Statistic 16 program. This study found that e-service quality has a significant effect on purchasing decisions, e-money has a significant effect on purchasing decisions, and e-word of mouth has a significant effect on purchasing decisions in the Tokopedia marketplace.

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Journal Info
Journal for Technology and Science
Website

Abbrev

IPTEKS

Publisher

Antis Publisher

Subject

Aerospace Engineering Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Electrical & Electronics Engineering

Description

The Journal for Technology and Science published by Antis Publisher eISSN 3047-4337 is a scholarly journal that focuses on original research articles in natural science and technology relevant to industries and communities in developing countries. Released annually in March, August, and November, it ...