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Perbandingan Efektifitas Proses Pembelajaran Menggunakan Metode E-Learning dan Konvensional Cindy Cahyaning Astuti; Herlinda Maya Kumala Sari; Nuril Lutvi Azizah
Proceedings of The ICECRS Vol 2 No 1 (2019): Literacy based Character and Professionalism Enhancement for Educators in Facing
Publisher : International Consortium of Education and Culture Research Studies

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (145.87 KB) | DOI: 10.21070/picecrs.v2i1.2395

Abstract

This study focuses on the comparison between e-learning methods and conventional method (face-to-face) to find out the weaknesses and strengths of e-learning applied at Muhammadiyah University in Sidoarjo. E-Learning used in this study is Edmodo. The research method in this study used Technique for Order of Preference by Similarity to Ideal Solution (TOPSIS). The sampling technique used is cluster random sampling which is taken proportionally for each cluster. Based on the results of the study it was found that the conventional method (face to face) is still considered better by students than e-learning because it is easier to understand the material and easier to interact with the teacher. However, e-learning itself also has advantages compared to conventional, namely in terms of flexibility in lecture time and ease of collecting assignments
The Influence of Price, Product Quality, and Brand Image of Bear Brand Milk on Purchase Decisions during a Pandemic Period for Students of Muhammadiyah University of Sidoarjo Management Study Program Nur Fauziatin Anisa; Herlinda Maya Kumala Sari
Journal of Islamic and Muhammadiyah Studies Vol 2 (2022): February
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (37.506 KB) | DOI: 10.21070/jims.v2i0.1539

Abstract

This thesis is not published. Faculty of Business, Law and Communication Sciences, University of Muhammadiyah Sidoarjo. The purpose of thispstudy is toodetermine andanalyze the effect of Price, Production Quality, and Brand Image on Bear Brand milk purchasing decisions for students of Management Study Program, Muhammadiyah University of Sidoarjo. This study uses quantitative methods. Data collection techniques using questionnaires, distributed to 100 students Muhammadiyah University of Sidoarjo. The data analysis technique used in this research is non-random sampling using purposive sampling with the help of SPSS (Statistical Program for Social Science) version 25. The results of this study indicate that the price variable has a significant effect on purchasing decisions, the product quality variable has a significant effect on purchasing decisions, brand image has a significant effect on purchasing decisions, and the variables price, product quality, and brand image have a significant effect on purchasing decisions for bear brand milk in college students. Muhammadiyah University of Sidoarjo
Enhancing Local SMEs through Village-Owned Enterprises: A Case Study in Indonesia Eny Maryanti; Sarwenda Biduri; Herlinda Maya Kumala Sari; Luluk Putri Fauziah
Indonesian Journal of Cultural and Community Development Vol 14 No 2 (2023): June
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijccd.v14i2.963

Abstract

This article presents a community engagement initiative (abdimas) as part of Higher Education's Tri Dharma, conducted in Lemujut Village, Krembung District, Sidoarjo Regency, East Java. The project focuses on empowering Micro, Small, and Medium Enterprises (MSMEs) by leveraging the Village-Owned Enterprise (Bumdes) as a Distribution Center for local products. Through direct interaction and knowledge dissemination about the Distribution Center concept, the aim is to amplify the visibility and market reach of Lemujut Village's MSME products, fostering competitiveness in the national and global markets while enhancing the local economy. The program employed direct interviews and questionnaires for information dissemination, leading to positive outcomes where Lemujut Village's MSMEs expressed willingness to collaborate with Bumdes as their partner. This study contributes to strengthening MSMEs and Bumdes collaboration models, offering insights for sustainable community development. Highlight: Holistic Community Engagement: This article outlines a higher education community engagement initiative (abdimas) targeting Micro, Small, and Medium Enterprises (MSMEs) in Lemujut Village, leveraging the Village-Owned Enterprise (Bumdes) as a pivotal Distribution Center for local products. Enhancing Visibility and Competitiveness: By disseminating knowledge about the Distribution Center concept and facilitating direct interactions, the project aims to enhance market reach and competitiveness of Lemujut Village's MSME products on national and global platforms, concurrently contributing to the local economy. Collaboration and Sustainability: Employing direct interviews and questionnaires, the study demonstrates successful outcomes, showcasing willingness among Lemujut Village's MSMEs to collaborate with Bumdes. The findings enrich models of MSMEs and Bumdes collaboration, offering valuable insights for fostering sustainable community development. Keyword: Community Engagement, MSMEs Empowerment, Village-Owned Enterprise (Bumdes), Distribution Center, Sustainable Development
Peran Komisaris Indepeden Memoderasi Hubungan Ukuran Perusahaan, Profitabilitas dan Financial Leverage terhadap Income Smoothing Eny Maryanti; Sarwenda Biduri; Herlinda Maya Kumala Sari
Owner : Riset dan Jurnal Akuntansi Vol. 7 No. 4 (2023): Article Research Volume 7 Nomor 4 Oktober 2023
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/owner.v7i4.1615

Abstract

Income smoothing is a general phenomenon that is quotated for variability to reduce the income reported to reduce market risks for regulatory shares. The income of this smoothing action has been considered a logical and rational action, but can harm other parties. This research is a queue to meet the role of independent commissioners in moderating the relationship of company size, profitability and financial leverage to the practice of profit in manufacturing companies that are registered with the Stock Exchange Exchange. The population of manufacturing companies registered in the Indonesia Stock Exchange in 2016-2021, Number of Research Samples 330. This research is the logistics regression examination method, SPSS Software. Income income is measured using the Eckel index. The independent variables in this study are the size of the company (LN Total sales), profitability (ROE), liquidity (debt of total assets), and independent commissioners as moderation variables. The results showed that the measurement of the careless had a significant negative effect while leverage had a significant positive effect but profitability had no effect on income income. Commissioners strengthen strengthening the relationship of company size tangkapan income smoothing and commissioners weaken the independent relationship of leverage income income income income. However, independent commissioners cannot moderate the profession of professional income. Large regulations will be more careful and have the courage to unkul in the risk of making reports that tend not to practice income income. Gurrivals who have a high profit that Tenji practices income to improve and decrease in profit, because the company is careful in boiling profit and gain of Kanca Pini Lapananaan to make a debt of one of the bahang ways to do with the practice of revenue removal. The Board of Commissioners has an independent mushroom in supervising and controlling the principal applied by the school to avoid irregularities.
How E-Service Quality, Customer Rating, and Customer Engagement Affect Buying Decisions for Local Brand Flickabags Selvia Rachmawati; Rita Ambarwati; Herlinda Maya Kumala Sari
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 16, No 3: July - September 2023
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v16i3.20868

Abstract

The current researcher discusses that the influence of e-service quality, customer ratings, and customer engagement in purchasing decisions affects the local retail production of Flickabags. And the researcher's question is whether e-service quality, customer ratings, and engagement influence e-commerce purchasing decisions. This researcher aims to identify marketing strategies to help deal with similar product competition from this local retail business, which focuses on service quality and information spread through its e-service quality as well as feedback from seller and buyer relationships. This research method uses a quantitative research model. The population obtained in this study is retail business e-commerce customers in the Sidoarjo district. The sampling technique in this study used a random sampling technique. The data collection technique in this study was a Google form questionnaire to the community in the Sidoarjo Regency area. The number of samples is determined based on calculations using the Cochran formula. Based on the output of SPSS, it is known that the significance value is 0.000 0.05, which simultaneously affects Y. And the F value calculated using table F is 130.108 F table 2.70 so that the results obtained are accepted, which means that each variable simultaneously affects Y. It is known that the R Square value is 0.799, so it can be concluded that the influence of each variable on the purchase decision is 79.9%. E-service quality, customer rating, and engagement impact in decision-making is 79.9%. This study shows a relationship between each variable and the purchasing decisions made by customers.
Eksistensi Kedai Beli Kopi di Sidoarjo Anzas Budi; Herlinda Maya Kumala sari; Sumartik Sumartik
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 4 No. 6 (2023): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v4i6.2981

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keputusan pembelian konsumen pada produk Kedai Beli Kopi melalui promosi, lokasi dan kualitas pelayanan di Sidoarjo. Penelitian menggunakan metode kuantitatif jenis penelitian deskriptif dengan menggunakan. Pengambilan sampel dalam penelitian ini menggunakan metode Random Sampling dengan jumlah sampel dalam penelitian ini sebanyak 97 responden. Penelitian ini menggunakan teknik pengumpulan data dengan menyebarkan kuesioner. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis regresi linier berganda dengan menggunakan alat statistik SPSS. Hasil penelitian ini menunjukkan bahwa promosi, lokasi dan kualitas pelayanan berpengaruh terhadap minat beli konsumen pada produk pada produk Kedai Beli Kopi di kota Sidoarjo.
Perkembangan Lifestyle Dan Sosial Media Marketing Terhadap Keputusan Pembelian Brand Erigo Dwi Mega Aprilia; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8250

Abstract

This research was conducted to determine the influence of lifestyle, brand awareness, and social media marketing on Le Minerale purchasing decisions. The main problem in this research is that the Top Brand Index value of the Erigo brand is ranked third, with many competitors. This research uses a quantitative method, descriptive research type and uses a random sampling method with a sample size of 96 respondents. This research uses data collection techniques using questionnaires. The data analysis technique used in this research is multiple linear regression analysis using SPSS statistical tools. Based on the results of research and discussions that have been carried out and described, it can be concluded that lifestyle, brand awareness and social media marketing influence the decision to purchase Erigo Lbrnd. Keywords: Lifestyle, Awaneres Brand, Social Media Marketing, Purchasing Decisions, Erigo Brand
Pengaruh People, Persepsi Harga Dan Physical Evidence Terhadap Keputusan Pembelian Mixue Prigen Nur Ainun Jariyah; Herlinda Maya Kumala Sari; Rita Ambarwati Sukmono
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.8251

Abstract

This research is a type of quantitative research. Collecting primary research data was carried out through a questionnaire which was filled out online using Google From and distributed with a questionnaire link via various social media. The sampling technique uses a non-probability method. The sampling technique used is non-probability, using the accidental sampling method. To measure the number of samples, considering that the population in the study is not known with certainty, the Cochran Formula is used. In calculations using the Cochran formula, the result was 96.04, so the minimum sample size was 96 samples from consumers who had purchased Mixue Prigen. The analytical tools used in this research are multiple linear regression analysis, classical assumption test, t test, R test, R2 test using the SPSS version 22 application program. The results of this research prove that People have a significant influence on purchasing decisions. Price perception has a significant influence on purchasing decisions. Physical Evidence has a significant influence on purchasing decisions. Promotions have a significant effect on purchasing decisions. Keywords: People, Price Perception, Physical Evidence on Purchasing Decisions
Peran Kualitas Produk, Online Customer Review, Dan Customer Rating Terhadap Keputusan Pembelian Produk Kecantikan Pada Tiktokshop Lisa Ayu Pransiska; Sumartik Sumartik; Herlinda Maya Kumala Sari
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 2 (2024): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i2.9055

Abstract

This study aims to determine the effect of product quality, online customer reviews and customer ratings on purchasing decisions for beauty products on Tiktok. This study uses a quantitative approach. The sampling technique used was non-probability sampling with the accidental sampling method with a total of 100 respondents. The data collection technique was carried out by distributing questionnaires. The data analysis technique uses Partial Least Square (PLS) with the Smart-PLS version 4.0 program. The results of this study indicate that Product quality influences the decision to purchase Somethink products. Online Customer Reviews have an effect on the decision to purchase Somethink products. Customer Rating influences the decision to purchase Somethink products. Keywords – Product Quality, Online Customer Reviews, Customer Ratings, Purchasing Decisions
Auditor Switching, Kenapa? Maryanti, Eny; Dewi, Santi Rahma; Sari, Herlinda Maya Kumala

Publisher :

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.141 KB) | DOI: 10.31955/mea.v4i3.331

Abstract

Penelitian ini bertujuan untuk memperoleh bukti empiris tentang faktor-faktor yang mempengaruhi auditor switching secara voluntary. Variabel independen yang digunakan dalam penelitian ini adalah opini audit, ukuran KAP, ukuran perusahaan, financial distress, komite audit. Objek penelitian ini adalah perusahaan pada sektor manufaktur yang terdaftar di Bursa Efek Indonesia selama 2014-2018. Data dianalisis menggunakan analisis regresi logistic. Hasil penelitian ini menunjukan bahwa opini audit, ukuran perusahaan, ukuran KAP, financial distress dan komite audit tidak berpengaruh terhadap auditor switching.
Co-Authors A, M Rayhan Abdul Rofik, Abdul Adinda Lestari Ningsih Adirama, Kelvin Fitriyan Agustina, Aninda Agustini, Elly Akyun, Rizki Khurrota Anggy Wahyu Priandini Angraeni, Dian Fransisca Dewi Nur Anzas Budi Cahyani, Firlin Eka Kurnia Cindy Cahyaning Astuti Detak Prapanca Dewi, Ade Annisa Dwi Mega Aprilia Eny Maryanti Farih Ayu Mukhoirotin Sirojul Umma Rosyihin Firdaus, Nala Alifiyah Firmansyah, Eggy Dwi H, Lutfia Hariasih, Mistih Hidayah, Fatikhatu I, Mariza Ica, Zulfatul Izzah Ira Nurdiani Islamiyanti, Erni Izza Nikmatur Rokhmah Julianto Julianto Kumara Adji Kusuma Kurniawan, Rifan Faris Lilik Indayani Lisa Ayu Pransiska Luluk Putri Fauziah Lusi Rahmawati M Hafis Alwi Marcelino, Marcelino Masulah, Siti Anisatul Mawarda, Rohdotul Misti Hariasih Muhammad Shalahudin Hidayat Nihlatul Kudus Sukma N Nur Ainun Jariyah Nur Fauziatin Anisa Nurcahyani, Amaliasari Nuril Lutvi Azizah Nurjanah, Firda Awalul Pambudianna, Badzliah A Ghaisani Prasetyo, Agil Bagus Prasetyo, Totok Dwi Pratiwi, Cindi Suryaning Prayogo, Kurniawan Didit Purwanto, Muhammad Rosi Putra, Bisma Akbar Wahyu Tri Ramadhani, Farikhah Randusiwi, Rejekining Rifka Ulinnuhya Annafa Rita Ambarwati Rita Ambarwati Sukmono Santi Rahma Dewi Santoso, Muhammad Nur Habib Saputri, Anisa Herwi Saputri, Norma Suviyahtin Wahyu Sarwenda Biduri Selvia Rachmawati Selviana, Sella Maya Setiyono, Wisnu Panggah Sofielia, Dhea Irwanda Sriyono Sriyono Sriyono Sriyono Sriyono Sriyono Sumartik Supardi Supardi Supardi Suryo, Vivanda Adi Prima Ulumudin, Muhamad Ihya Umah, Rizdatul Utami, Siska Putri Vera Firdaus Wanti, Fadilah Herdiana Yanti, Eva Indra Dwi