Analisis Studi Kelayakan UMKM Mie Ujang Ditinjau Dari Aspek Pemasaran dan Profit Margin

Andini Aulia Destari
Aprilia Lulu’ul Ma’nunah
Bekti Govinda
Indri Kusuma Dewi
Karunia Novita Febryana
Sintia Rhamadaniah

Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Vol. 1 No. 3 (2024): Jurnal Kewirausahaan Cerdas dan Digital

Food production must meet needs that continue to increase along with population growth. One of the noodle processing food production places in Jember Regency is Mie Ujang. This industrial product was successfully marketed as many as 524 bags (13,350 kilograms) in 2018. This research aims to determine effective plans and implementation to increase creativity and innovation in business feasibility to compete with competitors. This research uses qualitative methods with data collection techniques, namely interviews and documentation. Data sources include primary data and secondary data. This research shows that Mie Ujang is very suitable for continuing to carry out its business processes because it has an average production volume of 24 bags or around 600 kg per day. Mie Ujang should improve its marketing so that its market reach is wider.