Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat
Vol. 2 No. 1 (2024): Maret : Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat

Analisis Studi Kelayakan Bisnis Ekspansi Pasar Pada UMKM CV Siraj Fawwaz Di Wilayah Ciwidey Kabupaten Bandung

Andi Gunawan (Universitas Teknologi Digital)
Dede Ramadani (Universitas Teknologi Digital)
Iqbal Saepul Huda (Universitas Teknologi Digital)
Ranti Nursyaban (Universitas Teknologi Digital)
Vega Permana (Universitas Teknologi Digital)
Aceng Kurniawan (Universitas Teknologi Digital)



Article Info

Publish Date
27 Feb 2024

Abstract

Business Feasibility Study measurement needs to be done as testing material in carrying out business developments carried out. In this case, CV Siraj Fawwaz conducts business development by expanding the market as a form of business development by adjusting to market trends that develop today. This study aims to analyze the business feasibility that will be developed by CV Siraj Fawwaz. The method used in this study is to use the ratio analysis method from the data obtained through interviews with business owners CV Siraj Fawwaz. The results of this study were determined through several business feasibility study analyses with the results: 1) Ppayback Period (PP) showing results of 3 years 9 months means PP less than investment time, then CV Siraj Fawwaz's business development is declared feasible; 2) Profitability Index (PI) shows a result of 3.31 means that the PI is more than one, then the business development carried out by CV Siraj Fawwaz is declared feasible; 3) Net Present Value (NPV) shows a result of 3,680,592.58, NPV value shows a positive value meaning that the business development of CV Siraj Fawwaj is declared feasible; 4) Internal Rate Of Return (IRR) showed a result of 18.42%, meaning that IRR's position was between NPV1 and NPV2, so CV Siraj Fawwaj's business development was declared feasible; and 5) Break Event Point (BEP) in CV Siraj Fawwaj's business development will be declared breakeven if BEP per unit is 6,353 and BEP per rupiah is IDR 95,290,702 for 2023.

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Journal Info

Abbrev

Kegiatanpositif

Publisher

Subject

Humanities Computer Science & IT Education Health Professions Social Sciences Other

Description

publikasi hasil kegiatan pengabdian kepada masyarakat yang dikeluarkan oleh Ikatan Riset Manajemen dan Bisnis Indonesia. suatu model atau konsep dan/atau pelaksanaannya dalam rangka meningkatkan peran serta masyarakat dalam pembangunan, pemberdayaan masyarakat, atau pelaksanaan pengabdian kepada ...