Journal of Economic, Bussines and Accounting (COSTING)
Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)

Pengaruh Viral Marketing, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific

Habib Hakim (Universitas Prima Indonesia)
Senjaya Senjaya (Universitas Prima Indonesia)
Erina Santo (Universitas Prima Indonesia)
M. Tahir (Universitas Medan Area)

Article Info

Publish Date
16 Jul 2024

Abstract

This research is motivated by the aim to determine and analyze the influence of Viral Marketing, Celebrity Endorser, and Brand Image on the purchase decision of Skintific Skincare products. This research approach is based on a quantitative approach. The sample was 97 respondents using Simple random sampling as a sampling technique. Test results that partially and simultaneously Viral Marketing, Celebrity Endorser, and Brand Image have a positive and significant effect on the purchase decision of Skintific Skincare products.

Copyrights © 2024




Citation Download
RIS
EndNote, Reference Manager, ProCite
BibTex
Latex, Jabref
Original Source
Download Original
Google Scholar
Check in Google Scholar
Journal Info
Journal of Economic, Bussines and Accounting (COSTING)
Website

Abbrev

COSTING

Publisher

Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi

Subject

Economics, Econometrics & Finance

Description

COSTING : Journal of Economic, Bussines and Accounting reviewed covers theoretical and applied research in the field of Economics, Business and Accounting. Priority is given to those articles which satisfy the main scope of the journal, and have an impact in the research areas of interest. ...