Article Per Year (5 Year)
p-Index From 2021 - 2026
0.408
P-Index
This Author published in this journals
All Journal Journal of Economic, Bussines and Accounting (COSTING)
Habib Hakim
Universitas Prima Indonesia
Economics, Econometrics & Finance

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Viral Marketing, Celebrity Endorser, Dan Brand Image Terhadap Keputusan Pembelian Produk Skincare Skintific Habib Hakim; Senjaya Senjaya; Erina Santo; M. Tahir
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11245

Abstract

This research is motivated by the aim to determine and analyze the influence of Viral Marketing, Celebrity Endorser, and Brand Image on the purchase decision of Skintific Skincare products. This research approach is based on a quantitative approach. The sample was 97 respondents using Simple random sampling as a sampling technique. Test results that partially and simultaneously Viral Marketing, Celebrity Endorser, and Brand Image have a positive and significant effect on the purchase decision of Skintific Skincare products.
Pengaruh Budaya Organisasi, Disiplin Kerja Dan Motivasi Kerja Terhadap Peningkatan Kinerja Karyawan PT. Perkebunan Nusantara III Medan Naomi Octarida Buulolo; Candeni Indriani Sitorus; Habib Hakim; M. Tahir
Journal of Economic, Bussines and Accounting (COSTING) Vol. 7 No. 4 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i5.11812

Abstract

Penelitian lini lbertujuan luntuk lmenjelaskan lbahwa lbudaya lorganisasi, ldisiplin lkerja ldan lmotivasi lkerja lberpengaruh lterhadap lpeningkatan lkinerja lkaryawan lPT. lPerkebunan lNusantara lIII lMedan. lInstrumen lyang ldigunakan lialah lkuesioner lguna lmemperoleh ldata. lPopulasi lyang ldigunakan ladalah sebanyak 250 dan 84 berperan lsebagai lsampel, ldimana lsampel ltersebut lberperan lsebagai lresponden. lData lpada lpenelitian lini ldiolah ldengan lprogram laplikasi lSPSS. lDan ldiperoleh lhasil luji lsimultan ldengan lFhitung lsebesar l(36,134) l> lFtabel l(2,49) ldari lhasil ldiatas, ldapat diindikasikan bahwa hasil dari penelitian tersebut Ho ditolak dan Ha dierima. Hal ini ljuga ldidukung ldengan lnilai lsignifikan lsenilai l0,001 l< l0,05. lOleh lkarena litu lvariabel lbebas latau lindependent ldari lbudaya lorganisasi, ldisiplin lkerja, ldan lmotivasi lkerja lsecara lbersama-sama lmemberikan lpengaruh lpada lvariabel lterikat latau ldependen lyaitu lkinerja lkaryawan. lJuga ldiperoleh luji parsial dengan nilai thitung dari variabel bebas atau independen dari budaya organisasi (3,667) > ttabel l(1,990), latau lnilai ldari lsignifikan lt ldari lvariabel lbudaya l(0,001) l< l(0,05), lnilai lthitung lldari lvariabel lbebas latau lindependen ldari ldisiplin lkerja l(2,251) >ttabel l(1,990), latau lnilai ldari lsignifikansi lt ldari lvariabel ldisiplin lkerja l(0,027) l< l(0,05) ldan lnilai lthitung ldari lvariabel lbebas latau lindependen ldari lmotivasi lkerja l(2,960) l> lttabel l(1,990), latau lnilai ldari lsignifikansi lt ldari lvariabel bebas atau independen dari motivasi kerja (0,004) < (0,05).
Co-Authors Candeni Indriani Sitorus Erina Santo M. Tahir M. Tahir Naomi Octarida Buulolo Senjaya Senjaya