Lajagoe Journal of Management and Business
Vol 1 No 2 (2023): Desember 2023

THE INFLUENCE OF SERVICE, QUALITY, PRICE, AND PLACE ON CUSTOMER LOYALITY (CASE STUDY OF CAFÉ FINARE PALOPO CITY)

Rahmadani, Nurul (Unknown)
Manda Sari (Unknown)
Ari Putra (Unknown)
Nurjannah (Unknown)
Idhasari (Unknown)

Article Info

Publish Date
09 Dec 2023

Abstract

The purpose of this study was to determine the effect of service quality, price, and location on customer loyality at Café Finare, Palopo City. This study used a quantitative approach and sampling techniques using incidental sampling method descriptive analysis, validity and reliabillity tests and multiple linear regression analysis ware used as multiple analysis techniques. This study uses multiple analysis techniques. This study uses multiple linear aggression analysis with a significance level of 55% using SPSS.20 data processing techniques. The results of the study partially explain that while the price variable and place variable have no significant effect on customer loyality, while the service quality variable has a significant positive effect on customer loyality, at he same time the service quality, price, and place variables have a significant effect.  

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Journal Info
Lajagoe Journal of Management and Business
Website

Abbrev

lajumen

Publisher

Universitas Ichsan Sidenreng Rappang

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

LAJUMEN: Lajagoe Journal of Management and Business is expected in the future to be developed as a means of disseminating information and scientific development for lecturers, students, and the general public as well as experts and practitioners in the fields of management and business economics. ...