International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS)
Vol. 4 No. 2 (2024): April

THE INFLUENCE OF WORK MOTIVATION AND TRAINING ON SALES PERFORMANCE AT PT. ORIENTAL STARS FIELD

Fitri Ramadhani (Universitas Sumatera Utara)
Prihatin Lumbanraja (Universitas Sumatera Utara)
Iskandarini (Universitas Sumatera Utara)



Article Info

Publish Date
21 Apr 2024

Abstract

Medan Oriental Stars opens job vacancies for Putra/I North Sumatra working in the field of sales marketing via social media. The results show that in January there were 150 Sales people legally accepted as employees at PT. Oriental Stars Field. This month the company has a sales target of 10 cars sold. In the first month the sales level did not reach the target set by the company. In February to September the target level for car unit sales from PT. Medan Oriental Stars Chery rose several percent from the previous target and the results were very unsatisfactory for the company. This research aims to determine and analyze the influence of work motivation and training on sales performance at PT. oriental star field. The population in this research is sales of PT. Medan Oriental Stars, namely 120 respondents. If rounded up, the number of samples taken in this research is 92 samples. The sampling technique used is simple random sampling. The data analysis method uses multiple linear regression analysis. The research results show that motivation has a positive and significant effect on sales performance. Training has a positive and significant effect on sales performance. Motivation and training have a positive and significant effect on sales performance.

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Journal Info

Abbrev

IJEBAS

Publisher

Subject

Economics, Econometrics & Finance

Description

This journal aims to examine new breakthroughs and current issues regarding advances in science and technology in the fields of Economics, Business, Sharia Administration, Accounting and Agriculture ...