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READINESS TO CHANGE AND INNOVATIVE BEHAVIOR AS A DRIVEN OF SUSTAINABLE INNOVATION IN THE RURAL BANK AND SHARIA RURAL BANK INDUSTRY Muhammad Ras Muis; Prihatin Lumbanraja; Isfenti Sadalia; Yeni Absah
Proceeding International Seminar of Islamic Studies INSIS 3 (February 2022)
Publisher : Proceeding International Seminar of Islamic Studies

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Abstract

The success of innovation in the rural bank and shariah rural bank industry lies in the quality of human resources. Employees' abilities related to readiness to change and innovative behavior affect team innovation. The rapidly changing times must be anticipated by the Management and Employees of rural bank and shariah rural bank with quality innovations. The concept of team innovation will provide views and guidance for employees to be able to improve the competitiveness and existence of rural bank and shariah rural bank, now and in the future.Keywords: readiness to change, innovative behavior, synergizing teamwork and team innovation.
Tantangan Merintis Kemitraan Ekowisata Mangrove: Lesson Learning Bersama Masyarakat Pesisir Belawan Pindi Patana; Achmad Delianur Nasution; Zulham Afandi Harahap; Prihatin Lumbanraja; Arlina Nurbaity Lubis; Onrizal Onrizal; Rudi Hartono; Indra Aulia
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (443.808 KB) | DOI: 10.37695/pkmcsr.v3i0.813

Abstract

Masyarakat Kampung Nelayan Seberang Belawan sudah ada sejak 1957. Sejumlah nelayan awalnya menjadikan pinggiran hutan mangrove di Pesisir Belawan sebagai tempat singgah sementara selama melaut, namun seiring waktu kini berkembang menjadi perkampungan nelayan. Kehidupan nelayan pesisir masih sangat tradisonal dan cenderung marginal dari kegiatan pembangunan. Mereka mengandalkan penghidupan dari hasil tangkapan laut seperti ikan, kepiting dan udang. Keberadaan hutan mangrove yang berstatus hutan lindung dan hutan produksi terbatas di sekitar perkampungan nelayan belum banyak berdampak terhadap kesejahteraan. Bahkan di tahun 2000an banyak yang memanfaatkan mangrove secara illegal untuk dibuat menjadi arang, sehingga menurunkan produktivitas tangkapan laut serta mengancam kelestarian lingkungan. Kegiatan pengabdian kepada masyarakat dengan konsep Desa Binaan USU di Pesisir Belawan ini dirancang dengan tujuan untuk meningkatkan kesejahteraan nelayan melalui pemanfaatan jasa lingkungan ekowisata hutan mangrove berbasis ekonomi masyarakat. Metoda yang digunakan LPPM USU yaitu memfasilitasi pembentukan kelembagaan wisata dengan pola kemitraan nelayan dan Dinas Kehutanan Provinsi Sumatera Utara serta pelatihan pengelolaan ekowisata. Analisis potensi wisata menunjukkan hutan mangrove sangat terbuka untuk dikembangkan menjadi ekowisata di Pesisir Belawan. Pengelolaan ekowisata diharapkan menjadi pintu akses masyarakat terhadap pemanfaatan hutan mangrove secara legal serta adanya alternatif penghidupan yang berkelanjutan.
STARTING A DIGITAL MARKETING FROM TIKTOK : BEING A MILLENIAL INNOVATING SOCIOPRENEUR Jihan Sabila; Ritha Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i10.2801

Abstract

This research aims to show how to become a millennial sociopreneur who innovates through digital marketing on social media TiktTok. This is characterized by the rapid integration of digital technology in various aspects of life, such as industry, government, education, entrepreneurship and others. The role of sociopreneurs is becoming increasingly important because digital technology allows them to create a greater and more efficient social impact. Thus, TikTok can be a powerful tool for sociopreneurs in achieving their social goals, building awareness, and mobilizing support from society at large in this digital era. The Industrial Revolution 4.0 era also provides platforms such as TikTok with strong changes for sociopreneurs to create significant social impacts in more efficient and innovative ways. By using a qualitative research method, namely observation based on direct experience of the object to be researched, in this case the author observes the activities carried out by Indonesian sociopreneurs who have run their businesses and made changes. And the results are like the heroic action of the Pandawara Group which uses Tiktok as its marketing medium to encourage all people to care about the surrounding environment.
DIGITAL MARKETING DEVELOPMENT THROUGH INSTAGRAM: UPLIFTING MSMES TOWARDS Fitri Dwiana; Ritha Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 10 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i10.2802

Abstract

This research aims to reveal how digital marketing is implemented on Instagram to utilize technology on Instagram for MSMEs in Medan. The research method used in this research is a case study which is analyzed qualitatively. This research sampled the Woops.idn brand as an example of MSMEs in the city of Medan that have survived for more than 9 years and utilize social media Instagram as a marketing medium. In data collection, research produces and manages data in the form of interviews, field notes, images, photos, video recordings and so on. It can be seen that from 2015 until now, entrepreneurs use Instagram social media technology more often for their marketing than other forms of marketing to develop their own businesses.
BUILDING AND DEVELOPING A CREATIVE BUSINESS SPIRIT THAT IS BENEFICIAL TO SOCIETY THROUGH THE APPLICATION OF ENTREPRENEURSHIP Maulidina Yuliani; Ritha F Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2845

Abstract

One of the factors that a country can say is advanced can be seen from the number of entrepreneurs in that country, the more entrepreneurs there are, the greater the hope that people can get jobs according to their skills, so that it can raise the standard of living of the people of a country, because it will create jobs and reduce the unemployment rate. . The aim of this research is to find out how to build a creative business spirit and apply the tradition of entrepreneurship, in the midst of economic attacks that are getting bigger every day and coupled with increasingly narrow job opportunities. Entrepreneurship is one of the most effective ways to revive economic development from small scale to become a driver of large-scale economic development. Society is required to be astute in seeing and taking advantage of existing opportunities to advance business in bringing about social change. Society hosted by the government still needs to prepare for the birth of entrepreneurs and build creative businesses that are more likely to bring positive change and help move the economy more quickly. This research uses the literature review method, literature review aims to solve problems. From the results of the literature review, we can draw the conclusion that family, education and government are three traditions that are able to build the application of entrepreneurship in society.
THE ROLE OF MSMEs AND WOMEN ENTREPRENEURS IN DEVELOPMENT ECOMONIC IN INDONESIA: LITERATURE REVIEW, ANALYSIS AND DEVELOPMENT STRATEGY Robert Sanjaya Sembiring; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2857

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This study aims to understand the Role of MSMEs and Women Entreprenurs in development Economic. A country's economic development is strongly influenced by the quality of its human resources (HR) and the business sector that develops within them, and one of the strongest enablers is entrepreneurship through micro, small and medium enterprises (MSMEs), especially through women entrepreneurs. Entrepreneurship through MSMEs is gender neutral, anyone can be an entrepreneur and MSMEs play a strategic role in Indonesia's economic development and growth. However, the reality is that MSMEs face several challenges such as gender inequality, lack of awareness about entrepreneurship, lack of capital, limited access to finance and an unfriendly business climate. This study aims to analyse the role of MSMEs and women entrepreneurs in improving the economy, such as reducing unemployment, and the challenges and solutions in addressing these challenges.
LITERATURE REVIEW STUDY: THE ROLE OF HUMAN RESOURCE PLANNING (HRP) IN IMPROVING COMPANY PERFORMANCE Putri Latifah Anum; Ritha F Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2865

Abstract

This research was conducted to find out the role of Human Resource Planning (HRP) in improving company performance. Human Resource Planning is a technique used to explore and organize potential, competencies, skills, talents, etc. Therefore, companies need Human Resource Planning to operate and maintain the company to continue to exist. The importance of Human Resource Planning in a company must be the main issue when a company wants to continue to exist and be sustainable because every company throughout the world needs good human resource planning so that it will affect the company's performance, in other words good Human Resource Planning will improve the company's performance.
THE ROLE OF TECHNOPRENEURSHIP IN REDUCING UNEMPLOYMENT IN INDONESIA M. Ikmal Husein Lubis; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2870

Abstract

The condition of unemployment today is not synonymous with uneducated people, hundreds of thousands of graduates are still unemployed, of course this is a problem that must find a solution. In the current era of technological development, it should be able to encourage the creation of new innovations and discoveries that have economic value. The development of technology-based entrepreneurship can have a positive impact on society at large. This research aims to provide a new perspective on technopreneurship in reducing unemployment in Indonesia and provide evaluation material to stakeholders so that entrepreneurial technopreneurship can contribute to the progress of Indonesia's development. The method used in the process of writing this article is to use a literature review technique. The results of this research are that the role of technopreneurship is very important, including: (1) Technopreneurship participates in the development of the country by increasing the economic level of society, (2) Technopreneurship is able to utilize technology. which is increasingly sophisticated, (3) Technopreneurship as a solution in reducing unemployment rates, (4) Technopreneurship is the latest innovation in sustainable business development so it needs to be developed by young people and Indonesian society.
THE ROLE OF ENTREPRENEURSHIP INCREASING INDONESIAN ECONOMIC GROWTH Tety Novriyanti Zebua; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 4 No. 12 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v4i12.2871

Abstract

Indonesia is one of the largest countries in the world in terms of population, area, cultural diversity and natural resources. However, this has not yet made Indonesia a developed country that is strong and highly competitive with other countries and has not been optimal in overcoming macroeconomic problems among society such as disrupted economic growth, sharp unemployment and poverty rates, a currency exchange rate crisis on foreign debt, inflation and loss of competitiveness occur. Entrepreneurship through micro, small and medium enterprises (MSMEs) is very important to help national development. One indicator of national development is economic growth. Economic growth is urgent in a country, especially in increasing income and improving people's welfare. This research aims to provide a new perspective on the role entrepreneurship plays in the progress of the Indonesian economy and provide evaluation material to stakeholders that entrepreneurship can contribute to the progress of the Indonesian economy. This case study research uses a descriptive qualitative approach through library research. This research concludes that the role of entrepreneurship is increasingly important as a result of the dynamics of economic development, especially related to economic growth and business development to increase people's purchasing power and prosperity and cannot be separated from the government's ability as a public service in creating policies that support business activities in society.
WOMEN'S EMPOWERMENT IN MICRO, SMALL, AND MEDIUM ENTERPRISES (MSMES): LITERATURE REVIEW Nur Aisyah Fitri; Ritha F. Dalimunthe; Prihatin Lumbanraja
Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi Vol. 5 No. 1 (2024): Musytari : Neraca Manajemen, Akuntansi, dan Ekonomi
Publisher : Cahaya Ilmu Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.8734/musytari.v5i1.2910

Abstract

Through literature review, this study aims to analyze women's empowerment in micro, small, and medium enterprises. Based on the review, it can be concluded that women entrepreneurs must have a positive self-concept by increasing self-acceptance, building self-confidence, honing their skills, and establishing good relationships with others. In addition, the quality of human resources plays an important role in empowering women in micro, small and medium enterprises. This can be done by providing regular training, mentoring, and socialization on how to run a good business so that women entrepreneurs can have the ability in creativity and innovation to develop businesses at various scales both micro, small, and medium.
Co-Authors Abdul Rahim Matondang Achmad Delianur Nasution Adila Zega Ainun Sakinah L Tobing Ali Efendi Siburian Amlys Syahputra Silalahi Andre Masago Manik Anizar Arlina Nurbaity Lubis Astrea Wulanda Astrid Herera Magdalena Sipayung Bambang Gunawan Beby Karina F. Sembiring Beby Karina Fawzeea Sembiring Beby Kendida Hasibuan Britandy Dwika Suryabhuana Dalimunthe, Ritha F. Dewi Safariani Dwi Nurul Aisyah Elisabeth Siahaan Elva Citra Sari Endang Sulistya Rini Erjan Fikry Antari Fahmi Natigor Nasution Fani Agustriani Fitri Dwiana Friti Sinta Haryani Tri Puteri Hasman Indah Annisa Indra Aulia Isfenti Sadalia Iskandarini Isma Zulaiha Jihan Sabila Johan Manurung Kartika Dinda Udhaty Khaira Amalia Fachruddin M Fariz Al Hafiz M. Ikmal Husein Lubis Maliki Marpaung Mario Tondi Partogi Lubis Mastura Maulidina Yuliani Meilita Tryana Sembiring, Meilita Tryana Muhammad Ras Muis Muhammad Sadani Nazaruddin Nia Luthfiana Marina Nico Tri Aganta Noven Rina M.R. Sinaga Nur Aisyah Fitri Onrizal Onrizal Parapat Gultom Paula Tamba Pesta Damayanti Pindi Patana Putri Khalijah Tricahyanti Siregar Putri Latifah Anum Qori Fadla Ajmilia R. Hamdani Harahap R. Hamdani Pasaribu R. Meutia Fransiska Raden Mohamad Herdian Bhakti Ramadhani Fitri Retno Lestari Ritha Dalimunthe Ritha F. Dalimunthe Robert Sanjaya Sembiring Rudi Hartono Samuel Morales Simanjuntak Shalsabilla Shafira Sheila Galuh Syafira Siregar Sitti Raha Agoes Salim Sri Annisa Suci Chasara Nasution Sugih Arto Pujongkoro Tety Novriyanti Zebua Theresa Sisilia Situmorang Theresia Berlian Afrida Tulus Andre Leonardo Utari Tri Handayani Venna Natala Lingga Vivi Gusrini Rahmadani Vivi Gusrini Rahmadani P Vivi Gusrini Rahmadani Pohan Yeni Absah yeni absah Yohana Sarah Margareth Br Simanjuntak Yohara G.M.Tambunan Zulham Afandi Harahap