Jurnal Ekonomi
Vol. 13 No. 03 (2024): Jurnal Ekonomi, Edition July -September 2024

The Effect of Perceived Usefulness and Perceived Ease of Use on Behavioral Intention Mediated by User Satisfaction in E-Commerce Users

Elfrits Oematan, Mariano (Unknown)
Rahayu , Siti (Unknown)
Dyah , Juliani (Unknown)



Article Info

Publish Date
26 Jul 2024

Abstract

The purpose of the study is to determine perceived usefulness and perceived ease of use on behavioral intention mediated by user satisfaction in e-commerce users. The research method used is a quantitative method with a survey approach. Data collection technique by distributing questionnaires to respondents. The population in the study was 2568 students of the Faculty of Business and Economics with a sample of 97 respondents. The results of the study were (1) Perceived Usefulness has a significant effect on Behavioral Intention to Use, (2) Perceived Ease of Use has a significant effect on Behavioral Intention to Use, (3) Perceived Usefulness has a significant effect on Satisfaction, (4) Perceived Ease of Use has a significant effect on Satisfaction, (5) Satisfaction has a significant effect on Behavioral Intention to Use, (6) Perceived Usefulness has a significant effect on Behavioral Intention to Use mediated by satisfaction, (7) Perceived Ease of Use has a significant effect on Behavioral Intention to Use mediated by satisfaction,

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Journal Info

Abbrev

Ekonomi

Publisher

Subject

Economics, Econometrics & Finance

Description

Jurnal Ekonomi [p. ISSNĀ 2301-6280, e. ISSNĀ 2721-9879] is a peer-reviewed journal published Half times a year (June, and December) by SEAN Institute. Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of economics research. Jurnal Ekonomi invites manuscripts ...