Jurnal Penelitian dan Pengkajian Ilmiah
Vol. 1 No. 8 (2024): CENDEKIA : Jurnal Penelitian Dan Pengkajian Ilmiah, Agustus 2024

Pemanfaatan Digital Marketing Shopee dan Shopee Live sebagai Optimalisasi Pemasaran Fashion Muslimah “Gamaleea” dalam Menaikkan Omset Penjualan UMKM

Synthia Sumartini Putri (Institut Ilmu Sosial dan Manajemen STIAMI)
Almini Almini (Institut Ilmu Sosial dan Manajemen STIAMI)

Article Info

Publish Date
12 Aug 2024

Abstract

The use of digital marketing is currently being greatly utilized by micro, small and medium enterprises (MSMEs). What micro, small and medium businesses use is Shopee Live or Shopee. With Shopee, it helps people meet household needs. Like the micro, small and medium Muslim fashion business "Gamaleea" utilizing the shopee or shopee live marketplace. Data collection techniques use observation, interviews and documentation. The results of the data that researchers found were that the Muslim fashion business "Gamaleea" focused on marketing using the Shopee marketplace or Shopee Live. Shopee live is useful for increasing sales in the Muslim fashion sector.

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Journal Info
Jurnal Penelitian dan Pengkajian Ilmiah
Website

Abbrev

cendekia

Publisher

Lembaga Pendidikan dan Penelitian Manggala Institute

Subject

Humanities Computer Science & IT Economics, Econometrics & Finance Environmental Science Public Health

Description

CENDEKIA : Jurnal Penelitian dan Pengkajian Ilmiah accomodates original research, or theoretical papers. We invite critical and constructive inquiries into wide range of fields of study with emphasis on interdisciplinary approaches: Humanities and Social sciences, that include: Economics, Health, ...