Jurnal Indonesia Sosial Teknologi
Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi

Quality Perception of Spotify's Purchase Intentions in Indonesia

Zee Zee Aprilia (Universitas Katolik Parahyangan, Indonesia)

Article Info

Publish Date
21 May 2024

Abstract

This study investigates the correlation between perceived quality and purchase intention within the domain of music streaming services, focusing on Spotify. Employing a quantitative-descriptive approach, the research utilizes surveys for data collection and employs simple linear analysis to scrutinize the relationship between independent and dependent variables. The results underscore a statistically significant positive influence of perceived quality on purchase intention.

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Journal Info
Jurnal Indonesia Sosial Teknologi
Website

Abbrev

jist

Publisher

CV. Publikasi Indonesia

Subject

Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

Description

Jurnal Indonesia Sosial Teknologi is a peer-reviewed academic journal and open access to social (Education, Economic, Law, Comunication, Management and Humaniora) and Technology . The journal is published monthly once by CV. Publikasi Indonesia. Jurnal Indonesia Sosial Teknologi provides a means for ...