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All Journal Jurnal Indonesia Sosial Teknologi
Zee Zee Aprilia
Universitas Katolik Parahyangan, Indonesia
Computer Science & IT Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Quality Perception of Spotify's Purchase Intentions in Indonesia Zee Zee Aprilia
Jurnal Indonesia Sosial Teknologi Vol. 5 No. 5 (2024): Jurnal Indonesia Sosial Teknologi
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jist.v5i5.1061

Abstract

This study investigates the correlation between perceived quality and purchase intention within the domain of music streaming services, focusing on Spotify. Employing a quantitative-descriptive approach, the research utilizes surveys for data collection and employs simple linear analysis to scrutinize the relationship between independent and dependent variables. The results underscore a statistically significant positive influence of perceived quality on purchase intention.
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