Journal of Economic, Management and Entrepreneurship
Vol. 2 No. 1 (2024)

Pengaruh Human Capital, Structural Capital, Relational Capital, Dan Digital Marketing Terhadap Kinerja Umkm (Studi Pada Umkm Makanan Dan Minuman Binaan Program Satrya Emas Kabupaten Pasuruan

rahmadian, Rahmadian Nadiatus Shaniar Puteri (Unknown)
Nuraeni (Unknown)

Article Info

Publish Date
30 Mar 2024

Abstract

This study aims to determine the effect of human capital, structural capital, relational capital, dan digital marketing on the performance of SME. The research method used is uantitative with multiple linier regression analysis. Population in tjis study SME food and drink under the guidance of the satrya emas program in Pasuruan Regency. The sample in this study was 138 SME. Using method random sampling. And the result of study show human capital, structural capital, relational capital, dan digital marketing has an effect on the performance of the SME

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Journal Info
Journal of Economic, Management and Entrepreneurship
Website

Abbrev

jemes

Publisher

CV. Satria Jaya

Subject

Description

Journal of Economic, Management and Entrepreneurship received writing an the results of srudies in the field of economic, management and entrepreneurship, including (but not limited) to the following topics: - Digital Economy; - Politycal Economy; - Financial Management; - Human Resource Management; ...