JEMBA: Journal of Economics, Management, Business, and Accounting
Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting

ROLE MODEL OF WEBSITE QUALITY AND CUSTOMER SERVICE ON CUSTOMER SATISFACTION

M. SHALAHUDDIN FADHLUL FIKRI (STIE IBMT)



Article Info

Publish Date
25 Oct 2023

Abstract

This study investigates the effect of website quality and customer service on customer satisfaction at PT Mbeawya Digital Solution. Website quality is measured through information, interactivity, and design, while the quality of customer service is measured through reliability, responsiveness, assurance, and empathy. The survey method was used with 100 respondents, and multiple linear regression analysis was performed. The results showed that website quality and customer service had a positive effect on customer satisfaction at PT Mbeawya Digital Solution. Aspects such as information, interactivity, and website design provide a positive experience. Companies need to improve the quality of websites with comprehensive information, better interactivity, and attractive designs. Customer service also needs to be improved with a focus on reliability, responsiveness, product quality assurance, and empathy for customer needs. Customer feedback and competitor analysis also help improve website quality and customer service.

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Journal Info

Abbrev

jemba

Publisher

Subject

Economics, Econometrics & Finance

Description

JEMBAs goal is to advance and promote innovative thinking in Economics, Management, Business, and Accounting related disciplines. The journal spreads recent research works and activities from academicians and practitioners so that networks and new links can be established among thinkers as well as ...