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JEMBA: Journal of Economics, Management, Business, and Accounting
Published by Lentera Barasaki Publishing House
ISSN : -     EISSN : 29865530     DOI : https://doi.org/10.54783/jemba.v1i1
Core Subject : Economy,
Economics, Econometrics & Finance
JEMBAs goal is to advance and promote innovative thinking in Economics, Management, Business, and Accounting related disciplines. The journal spreads recent research works and activities from academicians and practitioners so that networks and new links can be established among thinkers as well as creative thinking and application-oriented issues can be enhanced. A copy of JEMBA style guidelines can be found inside the rear cover of the journal. The Journal of Economics, Management, Business, and Accounting is published Four times a year that is in March, June, September, and December of every year, and published by Lentera Barasaki Publishing House. JEMBA is peer reviewed and a fully open-access journal and Article Processing Charge will be applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 51 Documents
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The Representation of Korean Women's Beauty in K-Natural White Brightening Body Wash Self-care Ads on Television Media: (Roland Barthes' Semiotic Analysis) Sekaranti, Dinda Ayu; Kartikasari, R.A. Loretta
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.1

Abstract

The Financial Services Authority or “Otoritas Jasa Keuangan, (OJK)” was formed with the aim that all activities in the financial services sector: are organized regularly, fairly, transparently and accountably, are able to realize a financial system that grows in a sustainable and stable manner, and is able to protect the interests of consumers and the public. The duties, functions, and authorities of the OJK are very heavy and complex because they are related to regulation and supervision in the field of financial services. The implementation of OJK's duties, functions, and authorities in regulating and supervising the financial services sector needs to be supported by the availability of OJK employees who have competence in accordance with developments in the financial services sector. The competence of OJK employees must include a combination of skills, knowledge, and attitudes, namely: Technical Competence or technical competence, Managerial Competence or managerial competence, Interpersonal Competence or Social/Communication Competence. The method in this writing uses a literature study, by examining: books, scientific journals, laws and regulations, online materials, and other sources.
Analysis of Digital Marketing Strategy on Product Sales: A Study of PT Ousean Global Digital Hari Mega Muhtar; Adang Djatnika Effendi; Leni Burhan
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.2

Abstract

This journal article discusses the analysis of digital marketing strategies on product sales of PT Ousean Group. This study was conducted by using the method of observation and documentation. The source of the data comes from the results of observations and company documentation obtained online. This type of data is in the form of good information about the digital marketing strategy used by the company. The data collection technique was carried out by means of observation, namely systematic observation and recording and document technique, namely the collection of previous documents in the form of writing, drawings or monumental works. Data analysis techniques are carried out by interpreting data containing information on the company's digital marketing strategy.
ANALYSIS OF FINANCIAL STATEMENTS TO MEASURE THE EFFECTIVENESS OF THE COMPANY'S FINANCIAL PERFORMANCE IN PT. RETABTAMA Yeni Lasmayanti Martika; Ruhenda
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.3

Abstract

This research was conducted with the aim of ensuring the company's financial flow and the extent to which the company's effectiveness and efficiency in using its resources, as well as the good and bad financial conditions at PT. Retabtama. The research method carried out in this study uses a quantitative research approach the data collection technique used is the documentation method, in which the researcher obtains data on the company's financial statements and other information related to the company. And the data analysis technique used in measuring the company's financial performance is to use of an analytical tool in the form of financial ratios. In measuring the company's financial performance here, the researcher uses financial ratios in the form of Solvency Ratios represented by the Debt Assets Ratio, Debt Equity Ratio, and Long Term Debt to Equity Ratio, besides that they also use Profitability Ratios which are represented by Gross Profit Margin, Net Profit Margin, Return on Investment and Return on Equity. The result of this research is that PT. Retabtama when viewed from the Solvency Ratio shows that the company is in a very good condition where the company is able to manage its debt. Besides that, it is also seen from the Profitability Ratio that the company is less effective in utilizing assets and managing capital so the company has decreased in terms of income and profit.
THE INFLUENCE OF SENSE EXPERIENCE AND FEEL EXPERIENCE ON TOURISTS' INTENTION TO REVISIT Dini Herdianti; Eri Novari; Leni Burhan; Layli Rahmawati; Herry Sutanto
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.4

Abstract

This research is motivated by the existence of market openness which results in the number of products in the form of goods and services increasing and causing too many people to compete in the market. One of them is Waterboom Tirta Sumber Jaya Cipangalun, a company engaged in the tourism sector that competes with an emphasis on the loyalty of its visitors so that they have an interest in visiting again by paying attention to important factors in the marketing field such as sense experience and feel experience. The purpose of this study was to determine the effect of sense experience and feel experience on the interest of returning tourists at Waterboom Tirta Sumber Jaya Cipangalun Ciamis partially and simultaneously. The research method used is a descriptive verification method with a quantitative approach. This type of data includes all variables that are closely related to the influence of sense experience and feel experience on the interest of returning tourists. Data collection techniques were obtained from questionnaires and literature studies. The sample used in this study amounted to 100 respondents of tourists from Waterboom Tirta Sumber Jaya Cipangalun Ciamis using a non-probability sampling method. The results of the analysis using multiple linear regression where these results indicate that sense experience and feel experience have a positive and significant effect on the interest of returning tourists. The results of the partial analysis using the t-test showed that for the sense experience variable, tcount > ttable (7.578 > 1.984) with a significance value of 0.000 <0.05. For the feel experience variable, tcount > ttable (4.978 > 1.984) with a significance value of 0.000 <0.05. The results of simultaneous hypothesis testing using the F test showed that the value of Fcount > Ftable (170,204 > 3.09) with a significance value of 0.000 < 0.05. From the calculation of the coefficient of determination (R2), the result is 0.778 or 77.8%. While the remaining 22.2% is influenced by other variables not examined in this study.
ANALYSIS OF FINANCIAL SERVICES AUTHORITY EMPLOYEES' COMPETENCE IN THE REGULATION AND SUPERVISION OF FINANCIAL INSTITUTIONS Ateng Kusnandar Adisaputra
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 1 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.5

Abstract

The Financial Services Authority or Otoritas Jasa Keuangan (OJK) was formed with the aim that all activities in the financial services sector: are organized regularly, fairly, transparently and accountably, are able to realize a financial system that grows in a sustainable and stable manner, and is able to protect the interests of consumers and the public. The duties, functions, and authorities of the OJK are very heavy and complex because they are related to regulation and supervision in the field of financial services. The implementation of OJK's duties, functions, and authorities in regulating and supervising the financial services sector needs to be supported by the availability of OJK employees who have competence in accordance with developments in the financial services sector. The competence of OJK employees must include a combination of skills, knowledge, and attitudes, namely: Technical Competence or technical competence, Managerial Competence or managerial competence, Interpersonal Competence or Social/Communication Competence. The method in this writing uses a literature study, by examining: books, scientific journals, laws and regulations, online materials, and other sources.
The Effect of Price and Taste on Wizzmie Customer Satisfaction in Surabaya Ananda Rizqi Johansyah
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.7

Abstract

Consumer satisfaction is very important for sellers because consumers who are satisfied with the product or service used means that the seller has good performance. Consumers who are satisfied with a product will increase selling power because these consumers will return again to become regular customers. Sellers are required to create strategies that can create satisfaction for consumers such as service quality and pricing according to the products provided. This study aims to determine the effect of price and taste partially on customer satisfaction at Wizzmie restaurant in Surabaya and to determine the effect of price and taste simultaneously on customer satisfaction at Wizzmie restaurant in Surabaya. This research method uses a quantitative descriptive type, namely research by emphasizing its analysis on numerical data that are processed using a statistical model. The type of research data used in this research is quantitative data. The sample in this study were 40 respondents, namely consumers who bought at the WIzzmie restaurant in Surabaya. The results showed that (1) there was no effect between price and consumer satisfaction at the Wizzmie restaurant in Surabaya. (2) There is a significant positive effect between taste and consumer satisfaction of 49.8%. So it can be concluded that taste affects consumer satisfaction at the Wizzmie restaurant in Surabaya. (3) There is a significant positive effect between price and taste simultaneously on customer satisfaction at the Wizzmie restaurant in Surabaya.
ROLE MODEL OF WEBSITE QUALITY AND CUSTOMER SERVICE ON CUSTOMER SATISFACTION M. SHALAHUDDIN FADHLUL FIKRI
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.8

Abstract

This study investigates the effect of website quality and customer service on customer satisfaction at PT Mbeawya Digital Solution. Website quality is measured through information, interactivity, and design, while the quality of customer service is measured through reliability, responsiveness, assurance, and empathy. The survey method was used with 100 respondents, and multiple linear regression analysis was performed. The results showed that website quality and customer service had a positive effect on customer satisfaction at PT Mbeawya Digital Solution. Aspects such as information, interactivity, and website design provide a positive experience. Companies need to improve the quality of websites with comprehensive information, better interactivity, and attractive designs. Customer service also needs to be improved with a focus on reliability, responsiveness, product quality assurance, and empathy for customer needs. Customer feedback and competitor analysis also help improve website quality and customer service.
THE INFLUENCE OF CUSTOMER TESTIMONIALS AND ADVERTISING ON COSMETIC PRODUCT PURCHASING DECISIONS Maulana Farhan
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.9

Abstract

This study discusses the importance of customer testimonials and advertising as a forum to support STIE IBMT Surabaya students in determining purchasing decisions for a product. The purpose of this study was to determine the effect of testimonials on purchasing decisions, measure the effect of product advertising on purchasing decisions, measure the effect of customer testimonials and advertising on consumer purchasing decisions In this study, the sampling technique used simple random sampling technique. The sample in this study were students at STIE IBMT Surabaya. Data analysis techniques using multiple linear regression analysis From the above analysis it can be concluded that testimonials have a significant effect on student purchasing decisions, which is indicated by the partial test results of customer testimonials and advertising have significant effect to purchasing decisions.
ANALYSIS OF THE INFLUENCE OF SERVICE QUALITY AND PRICES ON CUSTOMER SATISFACTION AT VENTION STORE SURABAYA Dimas Fauzan
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i1.10

Abstract

This research aims to analyze the influence of service quality and price on consumer satisfaction. Service quality and price are important factors in influencing consumer satisfaction in a marketing context. This research was conducted using quantitative research methods and data was obtained through surveys of consumers who had purchased goods and used services from the Vention Store Surabaya that was the object of research. The research results indicate that service quality and price have a significant influence on consumer satisfaction. In conclusion, this research shows that service quality and price play an important role in shaping consumer satisfaction. Companies need to ensure that the services provided to consumers have good responsiveness, provide reliability, guarantees, empathy, and have adequate physical evidence. Apart from that, companies also need to consider competitive pricing strategies and provide value that meets consumer expectations. Thus, companies can increase consumer satisfaction and gain a competitive advantage in the market.
Penta Helix Collaboration in Higher Education Ateng Kusnandar Adisaputra
JEMBA: Journal of Economics, Management, Business and Accounting Vol. 1 No. 2 (2023): JEMBA: Journal of Economics, Management, Business and Accounting
Publisher : Lentera Barasaki Publishing House

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54783/jemba.v1i2.11

Abstract

The aim of this paper is to analyze penta helix collaboration in higher education. Universities are being faced with changes driven by innovation in science and technology, namely the industrial era 4.0 , making universities continue to encourage themselves to adapt and innovate to environmental changes in order to survive and exist in the journey of developing educational services. The research method used by literature studies ( library research ) is the basis of this paper. The analysis was carried out using qualitative descriptive analysis methods. Analysis results using the penta helix. First , from the government aspect , each university can collaborate internally and externally, namely with Central Government institutions, Provincial Regional Governments and Regency/City Regional Governments, of course as sub-ordinates of the structure of the Government of the Republic of Indonesia. Second, each university can collaborate with academics from various universities and study program associations. Third, on the aspect of society/ communities , Each university can collaborate with alumni and optimize the community service (PKM) section. Fourth, in the business aspect , each university can collaborate with relevant companies. Fifth , mass media is not only optimized internally like websites and other official accounts. However, there is a need for cooperation with other media as mediators to socialize and distribute educational programs

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