<![CDATA[In order to show and promote Balinese culture to the incoming tourists, many specific terms, especially in arts terms, must be well translated. This paper aims at analyzing the meaning transfer of Balinese Arts Terms into English and French found in Tourism Promotion Book published by Bali Government Tourism Department in two languages versions. The analysis focused on the techniques or procedures applied in transferring Balinese art terms into English (TL1) and French (TL2). Besides, it is also to figure out the most common technique used by the translator in transferring the meanings. The findings showed that there are three techniques used to transfer the meaning of the SL into the TL 1, those are descriptive, transcription, and functional equivalence, meanwhile, there are three translation techniques: transcription, functional equivalence, and formal equivalence and one translation procedure: cultural equivalence used in transferring the SL meaning to TL 2. Transcription technique, usually called borrowing was mostly used by the translator in the meaning transfer from the SL to both the target languages in order to retain the SL meaning in the TL]]>
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