Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Vol. 2 No. 3 (2024): JULI: Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen dan Bisnis

Analisis Swot Dalam Perencanaan Strategi Pemasaran Umkm Juragan Pisang 99 di Pangkalpinang

Mirna Mirna (Unknown)
Jennie Rorensia (Unknown)
Kurniawan (Unknown)
Indah Noviyanti (Unknown)

Article Info

Publish Date
06 Jun 2024

Abstract

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.

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Journal Info
Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Website

Abbrev

Manuhara

Publisher

Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

Description

Human Resource Management, Financial Management, Marketing Management, Public Sector Management, Operations Management, Supply Chain Management, Corporate Governance, Business Ethics, Management Accounting and Capital Markets and ...