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All Journal Jurnal Airaha Jurnal Manuhara: Pusat Penelitian Ilmu Manajemen Dan Bisnis
Kurniawan
Universitas Bangka Belitung
Agriculture, Biological Sciences & Forestry Humanities Astronomy Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Social Sciences

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Analisis Nilai Tukar Nelayan (NTN) Alat Tangkap Sungkur Udang Rebon (Acetes indicus) Di Kecamatan Toboali Kurniawan; Ferni Anjani Putri; Muhammad Bachtiyar
Jurnal Airaha Vol 10 No 02: December 2021
Publisher : Politeknik Kelautan dan Perikanan Sorong, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (322.046 KB) | DOI: 10.15578/ja.v10i02.240

Abstract

This study was aimed to obtain the fisherman terms of trade with rebon shrimp scoop net fishing gear and the factors which affect the fisherman terms of trade. This study was conducted in October to December 2020. This study used interview and FGD (Focus Group Discussion) methods. The data analysis used a descriptive method. The results of this study showed that the FTT of scoop net fisherman income in October was up to 19.23, 13.27 in November, and 6.41 in December. The FTT of fishery in October was up to 277.42, 194.31 in November, and 121.81 in December. Some factors that affected the FTT of scoop net fishing gear were the fisherman age, education level, number of family dependents, duration of being fisherman, selling price of rebon shrimp, and fishing season. This study concluded that scoop net fisherman FTT decreased within study substance in October to December 2020.
Analisis Swot Dalam Perencanaan Strategi Pemasaran Umkm Juragan Pisang 99 di Pangkalpinang Mirna Mirna; Jennie Rorensia; Kurniawan; Indah Noviyanti
Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis Vol. 2 No. 3 (2024): Juli : Jurnal Manuhara : Pusat Penelitian Ilmu Manajemen dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/manuhara.v2i3.942

Abstract

The purpose of this research is to understand and evaluate the marketing strategies implemented by the UMKM Juragan Pisang 99. This research uses a qualitative approach with SWOT analysis, and data collection is conducted through interviews with the company's manager and direct observation. The results are then analyzed using SWOT analysis to identify the strengths, weaknesses, opportunities, and threats of the marketing strategies faced by the UMKM Juragan Pisang 99.
Co-Authors Ferni Anjani Putri Indah Noviyanti Jennie Rorensia Mirna Mirna Muhammad Bachtiyar