Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Vol 2 No 2 (2023): Desember 2023

Optimalisasi Facebook Ads Guna Peningkatan Penjualan Batik Pada Pelaku Usaha Batik Christo Surakarta

Indah Handaruwati (Universitas Kristen Teknologi Solo)
Hizkia Yoland (Universitas Kristen Teknologi Solo)



Article Info

Publish Date
25 Dec 2023

Abstract

The pandemic that has occurred in various parts of the world has changed the way transactions and marketing are carried out in various business fields. Batik Christo is a batik manufacturer specifically for men's shirts which have also been affected by the pandemic. The rise of social media as a means of promotion and a new model of transaction during the pandemic has really helped small businesses. Christo's batik was chosen as an object of community service due to complaints of decreased sales during the pandemic. Toko Batik experienced the sluggishness of visitors directly, so it needed a new strategy. The purpose of community service in Christo's batik business is to help find solutions and provide assistance in developing new strategies using social media. The service team provides training and assistance in making Facebook ads and making product photos to advertise on social media. The planned target has been achieved with the existence of a Facebook Page and product catalog displayed on Facebook Adsense.

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Journal Info

Abbrev

Dms

Publisher

Subject

Humanities Economics, Econometrics & Finance Environmental Science

Description

Jurnal Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Surakarta (DIMASETA) merupakan jurnal pengabdian yang diterbitkan oleh STIE Surakarta. DIMASETA bertujuan mengakomodir pengabdian para dosen dan pengabdi untuk diterbitkan, Terbitan pertama pada bulan Juni 2022 di volume 1 nomer 1 engan Nomor ...