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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business Jurnal Pengabdian Masyarakat STIE Surakarta (DIMASETA)
Indah Handaruwati
Universitas Kristen Teknologi Solo
Humanities Economics, Econometrics & Finance Environmental Science

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Optimalisasi Facebook Ads Guna Peningkatan Penjualan Batik Pada Pelaku Usaha Batik Christo Surakarta Indah Handaruwati; Hizkia Yoland
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 2 No 2 (2023): Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v2i2.43

Abstract

The pandemic that has occurred in various parts of the world has changed the way transactions and marketing are carried out in various business fields. Batik Christo is a batik manufacturer specifically for men's shirts which have also been affected by the pandemic. The rise of social media as a means of promotion and a new model of transaction during the pandemic has really helped small businesses. Christo's batik was chosen as an object of community service due to complaints of decreased sales during the pandemic. Toko Batik experienced the sluggishness of visitors directly, so it needed a new strategy. The purpose of community service in Christo's batik business is to help find solutions and provide assistance in developing new strategies using social media. The service team provides training and assistance in making Facebook ads and making product photos to advertise on social media. The planned target has been achieved with the existence of a Facebook Page and product catalog displayed on Facebook Adsense.
Pengelolaan Keuangan Keluarga Bagi Komisi Wanita GKPO Lanud Adi Sumarmo Karanganyar Indah Handaruwati
Jurnal Pengabdian Masyarakat STIE Surakarta Vol 3 No 1 (2024): Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56456/dimaseta.v3i1.67

Abstract

Setiap keluarga memiliki cara nya masing – masing dalam melakukan pengelolaan keuangan. Pengelolaan keuangan ini biasanya dilakukan oleh kaum ibu dengan menyesuaikan pemasukan yang diperoleh dalam keluarga tersebut. Tidak pernah ada rumus yang pasti setiap ibu melakukan modifikasi keuangan keluarganya masing-masing. Bagi ibu yang sudah terbiasa mengelola keuangan tentulah bukan hal yang sulit. Seringkali yang terjadi adalah banyak rumah tangga mengalami lebih besar pasak daripada tiang. Tujuan pengabdian ini adalah membekali kaum wanita khususnya kaum ibu dalam melakukan pengelolaan keuangan keluarganya dengan tepat. Bekerjasama dengan komisi wanita GKPO Lanud Adi Sumormo diharapkan kegiatan ini tepat sasaran dan memberikan manfaat bagi kaum wanita. Pengelolaan yang sehat dalam keuangan keluarga berdampak kepada kesehatan mental keluarga. Rumah tangga yang memiliki pengeluaran lebih besar daripada pendapatan akan terjadi hutang yang mungkin saja gagal bayar. Pengelolaan Keuangan yang sehat dari kegiatan pengabdian diharapkan terbentuknya keluarga yang sehat. Diharapkan kerjasama ini akan terus berlangsung secara rutin dan berkesinambungan depan topik - topik keluarga lainnya.
Pengaruh User-Generated Content pada Platform Tiktok terhadap Purchase Intention Produk Aquviva Steven Avrillio Andika Putra; Indah Handaruwati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1467

Abstract

This research analyzes the influence of User-generated content on purchase intention toward Aquviva bottled drinking water among TikTok users who have watched promotional content from the account @cal0npengusaha. This study shows how consumer opinions are being influenced by social media more and more. and purchasing behaviour, particularly through user-created content that is often perceived as more real and approachable than traditional advertising. The study focuses on three perception variables related to User-generated content: perceived credibility, perceived usefulness, and perceived risk. This research uses A quantitative and associative research design. An online questionnaire with a Likert scale was used to collect data from 40 TikTok users who had seen user-generated content on Aquviva. The sampling technique applied was Purposive sampling. Following the validation, reliability, and classical assumption tests, the data was evaluated using multiple linear regression. The results indicate that perceived credibility and perceived risk do not significantly influence purchase intention, as their significance values exceed 0.05. In contrast, perceived usefulness has a strong and significant effect, highlighting that informative and beneficial content plays a key role in attracting consumers’ interest in a product. Simultaneously, the three variables significantly affect purchase intention, explaining 67.6% of its variance, implying that improving content usefulness is crucial for increasing consumers’ purchase intentions.
Pengaruh Employee-Generated Content pada Aplikasi Tiktok terhadap Kepercayaan Konsumen Produk Aerostreet Rio Dody Christanto; Indah Handaruwati
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 9 No. 2 (2026): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v9i2.1469

Abstract

The rapid growth of social media has encouraged companies to implement more interactive marketing strategies to build consumer trust. One strategy that has recently emerged is Employee Generated Content (EGC), which is content created and shared by employees through digital platforms such as TikTok. This type of content is considered more authentic and credible than traditional promotions. This study aims to analyze the influence of employee-generated content on TikTok on consumer trust in Aerostreet products. The research approach used is quantitative with a positive philosophy. Data were obtained through an online questionnaire distributed to 40 active TikTok respondents who had viewed employee content related to Aerostreet products, using a purposive sampling technique. The analysis was conducted using multiple linear regression assisted by statistical software. The results showed that partially, company credibility and content quality did not have a significant influence on consumer trust, while creator creativity was proven to have a positive and significant influence. Simultaneously, these three variables had a significant influence on consumer trust. The coefficient of determination showed that 93.6% of the variation in consumer trust was explained by the three independent variables, while the remaining 6.4% was influenced by other factors outside this study. These findings confirm that creativity in delivering employee-generated content on TikTok plays a significant role in capturing audience attention and increasing consumer trust in the Aerostreet brand.
Co-Authors Hizkia Yoland Rio Dody Christanto Steven Avrillio Andika Putra