CICES (Cyberpreneurship Innovative and Creative Exact and Social Science)
Vol 10 No 2 (2024): CICES

Analisis Niat Perilaku Gen-Z Menggunakan UTAUT2 Dengan Kepuasan Sebagai Moderasi : Studi Kasus Aplikasi Seabank

Indriani Nurfitri (Universitas Nusa Putra, Sukabumi)
Arny Lattu (Universitas Nusa Putra, Sukabumi)
M. Anton Permana (Universitas Nusa Putra, Sukabumi)



Article Info

Publish Date
08 Aug 2024

Abstract

Lifestyle changes that are shifting towards digital have encouraged the financial sector to accelerate the transformation process towards digital finance known as financial technology, one of which is the Seabank application. This study was conducted with the aim of analyzing the factors that influence Gen-Z regarding satisfaction with behavioral intentions (Behavioral Intention) of using Seabank using quantitative methods by distributing questionnaires. The study used a modified UTAUT2 model by adopting only 5 of the 7 variables, namely performance expectancy, effort expectancy, social influence, facilitating conditions, and habits with the addition of one variable modification, namely trust as factors that have the potential to influence the moderating variable of user satisfaction (User Satisfaction) on behavioral intentions (Behavioral Intention) as a decision to use Seabank in the future. Data analysis used the SEM-PLS technique with the SMART PLS 3.0 application, with a total of 302 respondents who met the criteria.

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Journal Info

Abbrev

cices

Publisher

Subject

Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice

Description

CICES (Cyberpreneurship Innovative and Creative Exact and Social Science) adalah wadah publikasi jurnal ilmiah untuk multidisiplin ilmu seperti Bidang Ilmu Politik, Ekonomi, Manajemen, Sosial, Ideologi, IT, Budaya dan Pendidikan. CICES (Cyberpreneurship Innovative and Creative Exact and Social ...