Journal of Communication Studies and Society
Vol. 3 No. 1 (2024)

Anti-Women Misinformation on YouTube

Mahmud, Md. Rifat (Unknown)
Reza, Raiyan Bin (Unknown)



Article Info

Publish Date
25 May 2024

Abstract

YouTube has faced criticism for facilitating the spread of misinformation targeting women. This study analyzes anti-women content on YouTube to understand the types, volume, and potential harms of misinformation campaigns. Through a content analysis of videos, channels, and discussions networks, we identified common anti-women tropes including claims about feminism, gender politics, relationships, and women - men relationship. The sample of this study (N=100) was drawn from popular videos matching relevant keywords. Videos were coded for message framing. Results show an availability of wide range videos spreading anti women videos. Most of these videos are dominated by male speakers. This study provides empirical evidence that YouTube is a vector for organized misinformation targeting women, with concerning real-world implications. It is imperative for this platform to curb harmful anti-women propaganda using content moderation and algorithm governance.

Copyrights © 2024






Journal Info

Abbrev

commusty

Publisher

Subject

Languange, Linguistic, Communication & Media

Description

This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, ...