Journal of Communication Studies and Society
This journal is published to develop the ability in writing in accordance with the field of communication, including public relations and journalism, in addition to the journal COMMUSTY discusses social phenomena concerned with the science of communication. Cultural Studies: Representation Studies, Critical Theory, Identity Studies, Minority Studies, Gender, Feminist Theory, Reception Studies, Popular Culture, Film Studies, Subcultures, Ideology, Hegemony, Texts, and Readers. Communication Studies : Public Relations, Corporate Communication, Crisis Communication, Advertising, Brand Value, Digital Branding, Direct Selling, Promotion, Interactive and Digital Marketing Communication Studies, Memory and Media, Gender and Sexuality in the Media, Social Media, Media Globalization, Media Convergence, Media Literacy, Media Language, Media and Religion, Media and Technology, Psychology Communication, Strategic Communication, Education communication, Interpersonal Communication, mass communication, media, business communication, semiotic, Disaster Communication, and all the research in the communication field.
Articles
32 Documents
<![CDATA[Utilizing Digital Platforms for Diplomacy in ASEAN: A Preliminary Overview ]]>
<![CDATA[Anak Agung Mia Intentilia]]>;
<![CDATA[Putri Ekaresty Haes]]>;
<![CDATA[Gede Suardana]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i1.3685
<![CDATA[This paper is a preliminary overview that aims to seek the general answer of who are the state and non-state actors involved in ASEAN digital diplomacy. By using the theory of network diplomacy and the concept of digital diplomacy, this paper outlines official websites and social media accounts related to ASEAN. The methodology uses in this paper is descriptive qualitative with secondary data. This paper finds that ASEAN acts as a state actor to conduct digital diplomacy by utilizing digital platforms through the ASEAN official website and social media accounts on Twitter, Facebook, and Instagram. The contents of ASEAN official accounts cover the internal and external cooperation as part of its network diplomacy. Moreover, youth organization, think tank, and educational institution are part of the non-state actors discussed in this paper. These non-state actors also actively participated in disseminating information regarding ASEAN internal and external issues. Therefore, both state and non-state actors related to ASEAN have utilized digital platforms to communicate with the public and support the maintenance of ASEAN network diplomacy.]]>
<![CDATA[Media Literacy in the Family (Descriptive Study of parents' Actions of SDIT ALFAUZIEN Depok Students in Assisting the Use of Media in Children) ]]>
<![CDATA[Chendi Liana]]>;
<![CDATA[Herta A Soemardjo]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i1.3691
<![CDATA[This study aims to determine the benefits of media literacy in families where parents carry out acts of assisting the use of media in children. The research used qualitative and descriptive methods with in-depth interviews and observations of parents when mentoring the children of SDIT ALFAUZEIN while watching television programs. This study shows that parents are not optimal in providing assistance to children when watching television because of busyness. This adversely affects the psychology and behavior of children because they have not been able to distinguish between actual or manipulative impressions. To carry out media literacy in the family, parents should spend time mentoring, communicating, and being critical of the impressions consumed by children. Limiting time, providing means of activity, and interesting recreation so that children do not spend their time-consuming television shows. Literacy assistance in the family is beneficial for the mental development of children. And, the government prepares regulations for television shows and publishes television manuals so that people become critical and literate in media literacy.]]>
<![CDATA[BPR Siwi Sedana Marketing Communication Strategy in Attracting Customers in the Era of the Covid-19 Pandemic ]]>
<![CDATA[Dewa Ayu Trisna Adhiswari Wedagama]]>;
<![CDATA[Komang Ayu Eunike Sukaning Dewi]]>;
<![CDATA[Kadek Yuni Pratiwi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i1.3696
<![CDATA[This study discusses the marketing communication strategy at BPR Siwi Sedana during the covid-19 pandemic. As a BPR that has worked for 30 (thirty) years, BPR Siwi Sedana can attract customers and continue to exist in the current pandemic era. This study aims to determine the marketing communication strategy of BPR Siwi Sedana during the pandemic by using the IMC (Integrated Marketing Communication) communication strategy. With this, the researchers used qualitative research methods, and the data collection techniques used in this study were interviews, observation, and documentation. The data analysis technique used is data reduction, data presentation, and drawing conclusions. From the results of the study, it can be concluded that during the COVID-19 pandemic, BPR Siwi Sedana used four marketing mix strategies from the IMC (Integrated Marketing Communication) strategy, namely advertising, sales promotion, personal selling, and interactive marketing in attracting customers.]]>
<![CDATA[The Tradition of Cultivation Theory And The Spiral of Silence Media ]]>
<![CDATA[I Made Suyasa]]>;
<![CDATA[Putu Indah Dianti Putri]]>;
<![CDATA[Putu Suparna]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i1.3697
<![CDATA[The importance of understanding cultivation theory, we can analyze how the mass media work in forming opinions and be able to turn those opinions into public opinion so that the mass media are able to create homogeneous thoughts on situations or world realities. The research method or data collection is based on book dissection and several previous studies. From the results of this study, it can be concluded that the mass media make a major contribution to the perspective of each individual who basically has different perceptions to become homogeneous or the same view is all the effects of the cultivation process. Factors that influence the expression of one's opinion: ages, gender, economy levels, and educational stage including spiral of silence. Another effect of the cultivation process is the phenomenon of choosing to be silent from some individuals who have different views from public opinion, in other words, this phenomenon is called the spiral of silence.]]>
<![CDATA[Communication in The Perspective of The Country ]]>
<![CDATA[I Nyoman Indra Kumara]]>;
<![CDATA[Nuning Indah Pratiwi]]>;
<![CDATA[Anak Agung Sagung Mirah Pertiwi]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 1 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i1.3698
<![CDATA[The aim of this study was to determine the forms of political communication through the mass media. Political communication is very important in determining democratization. With competition in politics, there will also be communication competition that occurs to influence, acquire, maintain, and expand power. The phenomenon of political communication is very influential in the real world, including political communication in the mass media. This research is qualitative research with a descriptive approach using three data collection techniques, namely interviews, observation, and documentation. From the three data collection techniques, it was found that political communication through mass media was often carried out by party officials in order to increase credibility and legitimacy both personally and institutionally.]]>
<![CDATA[Upaya Radio Elbayu Mempertahankan Pendengar ]]>
<![CDATA[Jihan Havisa]]>;
<![CDATA[Taris Anggraeni]]>;
<![CDATA[Ilham Baihaqi]]>;
<![CDATA[Indra Naufal]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i2.3881
<![CDATA[Radio El Bayu is one of the AM radios that still exist today. This radio is also the only active radio station in Gresik. This radio, established in 1994, has a target audience of 40 years and over. In its time, this radio often held an event for the local community to build its image among the public. When many radios broadcast with FM, El Bayu remains consistent with the AM transmitter used. In fact, in Indonesia itself, it is very rare to find radio stations that still use this AM transmitter. Although the number of radio listeners has decreased, some people still choose to listen to radio channels. In this journal, we will discuss the efforts made by El Bayu Radio to retain radio listeners, considering that El Bayu still uses AM transmitters and has to compete with current digital media.]]>
<![CDATA[Digital Marketing Communication Strategies to Boost Visitor Interest at Grande Garden Cafe Through Social Media ]]>
<![CDATA[Teguh Putro Anugrah]]>;
<![CDATA[Larasati Andaresta]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 2 No. 1 (2023) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v2i1.3884
<![CDATA[The cafe business in Indonesia is currently experiencing rapid growth. Each cafe possesses its own distinct characteristics aimed at attracting customers. Given the proliferation of cafes across Indonesia, business owners are compelled to devise distinct strategies for promoting their enterprises to gain broader recognition. One approach is employing social media as a promotional medium. In the contemporary era, numerous business owners utilize social media platforms as a means of advertising. Just like Grande Garden Cafe, which has opted for social media channels to connect with their customer base. Through these platforms, Grande Garden Cafe showcases its products, highlights its activities, and promotes its special offers. The cafe also generates trending content, skillfully packaged to capture the audience's interest and ultimately motivate them to visit the establishment. The rapid advancement of information technology now serves not solely as a means of communication but significantly influences nearly all facets of life, including the business domain. The ensuing impact can lead to the proliferation of businesses on a large scale, with many entrepreneurs consistently highlighting their unique advantages. Consequently, this intensifies the level of competition faced by all stakeholders, particularly companies as producers. In response, companies must be astute in formulating and comprehending the prevailing conditions to determine diverse marketing strategies. In order to remain competitive, businesses must find ways to distinguish themselves and raise awareness of market opportunities, even when operating with limited resources. Utilizing social media is a judicious choice in attaining this objective due to its practicality, cost-effectiveness, and capacity for facilitating consumer sharing and interaction.]]>
<![CDATA[Visual Communication of Murals ]]>
<![CDATA[Ida Ayu Dwita Krisna Ari]]>;
<![CDATA[I Wayan Nuriarta]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i2.4047
<![CDATA[The aim of this study is to describe the visual communication of mural in Tamanbali village, Bangli-Bali. The mural in Tamanbali village is a visual communication work that conveys information and persuades the public to always follow the health protocols during this Covid-19 pandemic. This study used a qualitative design. Everything related to the mural made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar in Tamanbali village, Bangli regency will be describe qualitatively. The subject of this research is a mural made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar inTamanbali village, Bangli. The object of this research focus on analyzing the illustration, typography, colour, and layout as well as the denotative and connotative meaning. The presence of the mural in Tamanbali village, Bangli made by the 2021 Community Services Programme students of Indonesian Institute of the Art Denpasar is a form of visual communication work that effective in conveying messages. The mural that presents the social problem related to the corona virus becomes an effective way to persuade and inform the public to always be aware of the spread of the corona virus. This mural reminds Tamanbali residents and the people in general to always follow the health protocols in various actions. The health protocols mentioned above, such as maintaining distance between one another during meetings, always wearing a mask, and also washing hands regularly to maintain cleanliness.]]>
<![CDATA[Analisis Teori Semiotika Roland Barthes Dalam Film Miracle in Cell No.7 Versi Indonesia ]]>
<![CDATA[Callista Kevinia]]>;
<![CDATA[putri sayahara putri syahara]]>;
<![CDATA[Salwa Aulia]]>;
<![CDATA[Tengku Astari]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i2.4082
<![CDATA[Film terbentuk apabila terdapat suatu cerita yang memiliki pesan untuk diperlihatkan kepada khalayak atau penonton. Film menyampaikan pesannya melalui gambar bergerak, warna dan suara. Sementara itu menurut Barthes, semiotika adalah ilmu yang digunakan untuk mengartikan suatu tanda, di mana bahasa juga merupakan susunan atas tanda-tanda yang memiliki pesan tertentu dari masyarakat. Tanda - tanda tersebut dapat berupa lagu, dialog, not musik, logo, gambar, mimik wajah, hingga gerak tubuh. Pada penelitian ini, metode yang digunakan adalah penelitian kualitatif deskriptif dengan paradigma interpretif. Kualitatif deskriptif adalah salah satu teknik atau metode yang digunakan dalam penelitian kualitatif. Penelitian kualitatif merupakan penelitian yang lebih menekankan kepada pengamatan suatu fenomena dan memerlukan insting yang tajam dari peneliti. Objek kajian dari penelitian ini adalah film Miracle in Cell No. 7, menceritakan tentang kisah Dodo Rozak yang memiliki keterbatasan mental. Ia memiliki anak perempuan cantik dan baik bernama Kartika. Dalam film ini, Dodo dituduh sebagai pelaku pembunuhan dan pemerkosaan gadis kecil bernama Melati, seorang putri dari pejabat terkenal lalu dibawa ke ranah hukum dan mendapatkan hukuman mati sehingga harus berpisah dari putrinya, Kartika. Walaupun Bapak Dodo seorang difabel, ia terus berusaha menjadi seorang ayah yang sempurna demi membahagiakan Kartika. Maka dari itu, peneliti tertarik dengan cara Bapak Dodo mengekspresikan apa yang ia rasakan sebagai bagian dari berkomunikasi. Hasilnya, peneliti memahami bahwa masing-masing manusia memiliki caranya sendiri bahkan cara Bapak Dodo bisa terbilang unik. Peneliti juga berharap agar masyarakat dapat memahami juga agar tidak terjadi penghakiman sendiri.]]>
<![CDATA[Persepsi Masyarakat Mengenai Penanganan Krisis Event Musik (Studi Kasus Festival Berdendang Bergoyang) ]]>
<![CDATA[Jazil Abdul Mufid]]>;
<![CDATA[Moch Alvansa]]>;
<![CDATA[Reyhan Daffa Sultana]]>
<![CDATA[ COMMUSTY Journal of Communication Studies and Society Vol. 1 No. 2 (2022) ]]>
Publisher : <![CDATA[Universitas Pendidikan Nasional ]]>
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DOI: 10.38043/commusty.v1i2.4083
<![CDATA[This study aims to determine the public's views or perceptions of handling the crisis at the organizers of the "Berdendang Bergoyang" music event held on October 30 2022 at the open field of Istora Senayan. This research was conducted on the public and the audience who knew about the event's failure. The problem of this research is failure and confusion. The research method used is qualitative by conducting interviews with the community. However, based on the data obtained from the interviews conducted, the public viewed the festival negatively based on the news spread on social media. This study uses the theory from David Ewen which discusses the world of music and is developed by researchers into a problem at events related to music.]]>
