PENGARUH KUALITAS PRODUK, KUALITAS PELAYANAN, DAN PERSEPSI HARGA TERHADAP KEPUASAN PELANGGAN DI KOPI JANJI JIWA HARAPAN INDAH

Katon Bagas Pramumukti (Universitas Asa Indonesia)
Ricky Talumantak (Universitas Asa Indonesia)

Human Capital Development
Vol 10 No 2 (2023): Human Capital Development

This research analyzes the impact of product quality, service quality, and price perception on customer satisfaction at Kopi Janji Jiwa Harapan Indah with 100 respondents. The results show that high product quality, good service quality, and fair price perceptions increase customer satisfaction. These findings confirm that these factors are interconnected and contribute to customer satisfaction, influencing the success of coffee businesses. Further studies with other variables can deepen understanding of customer satisfaction factors in the coffee shop industry.