<![CDATA[The function of Big Data technology and Data Science in the contemporary digital economy is examined in this article. According to the author, large and medium-sized businesses in the retail and service sectors have a greater interest in utilizing them. Banks, mobile operators, and major manufacturing firms actively employ these technologies (Artificial Intelligence) to evaluate data on equipment failures and minimize downtime, which enables cost-reduction. Big Data technology serves as a liquid product and a prerequisite for boosting business profitability through individualized customer care and predictive analytics. It is crucial to ensure the formation of unique data exchanges and legalize a single definition of big data for the modern digital economy.]]>
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