El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Vol 3 No 02 (2019): El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah

ADVERTISING AND MARKETING ETHICS OF SHARIA BANKING

Kartika Saraswati (Universitas Islam As-Syafiiyah)
Tirtha Shafa Serena (Universitas Islam As-Syafiiyah)
Tasya Uzmah Ibnah Fuad (Universitas Islam As-Syafiiyah)
Husnul Khatimah Sylvia (Universitas Islam As-Syafiiyah)

Article Info

Publish Date
15 Sep 2019

Abstract

This article was prepared with the aim of describing an advertising code of ethics that is in accordance with sharia and the relevance of marketing to sharia banking. This paper is divided into several sections, the first explains the concept of islamic business ethics, the second part discusses islamic ethics about marketing, and the last discussion is about how to implement business ethics values derived from Muhammad’s praiseworthy in advertising islamic banking products.

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Journal Info
El-Arbah: Jurnal Ekonomi, Bisnis Dan Perbankan Syariah
Website

Abbrev

alarbah

Publisher

Universitas Islam As-Syafi'iyah

Subject

Humanities Economics, Econometrics & Finance Education

Description

FOCUS. Jurnal El Arbah is focused on publishing the original research articles, review articles from contributors, and the current issues related to Economic and Bussines. The main objective of Jurnal El Arbah is to provide a platform for the international scholars, academicians, and researchers to ...