Peran Media Sosial Instagram @KANWILBPNBANTEN Sebagai Pusat Informasi di Bidang Pertanahan : Studi Etnografi Virtual pada Akun Instagram @Kanwilbpnbanten

Mochammad Mirza (Universitas Islam Syekh Yusuf)
Ari Suseno Suseno (Program Studi Ilmu Komunikasi, FISIP Universitas Islam Syekh Yusuf)
Rojviyani Tsaqila (Program Studi Ilmu Komunikasi, FISIP Universitas Islam Syekh Yusuf)

Brand Communication
Vol. 2 No. 1 (2023): Konten Televisi dan Politik

This study aims to analyze and describe the role and use of social media Instagram as an information center in the land sector and the satisfaction obtained after accessing content on the @kanwilbpnbanten account. This study uses the theory of Uses and Gratifications. This study uses a virtual ethnographic research method. Data collection methods in this study are interviews, observation, and documentation. The results of the study show that the role of Instagram social media is as a medium for conveying information about land activities so that it can be widely known by the public. Social media Instagram @kanwilbpnbanten is used as a means of finding information, entertainment, strengthening self-identity and interacting with other users