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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah KOMUNIKATA57 Economic Reviews Journal Interpretasi Communication & Public Relations Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting Brand Communication Altifani Journal: International Journal of Community Engagement

suseno, ari suseno

Universitas Islam Syekh Yusuf Kota Tangerang

Author-ID : 3545084

Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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STRATEGI KOMUNIKASI TIM SPADA UNIS DALAM UPAYA SOSIALISASI PROGRAM LMS KEPADA DOSEN DI UNIVERSITAS ISLAM SYEKH YUSUF Mochammad Mirza; Ari Suseno
KOMUNIKATA57 Vol 3 No 1 (2022): KOMUNIKATA57
Publisher : FISIP IBI-K57 Prodi Komunikasi

Dalam penelitian ini dilakukan adalah untuk mengetahui strategi komunikasi TIM SPADA UNIS dalam sosialisasi LMS yang dilakukan oleh TIM SPADA UNIS dan apakah sosialisasi itu memiliki dampak dan pola pembelajaran apa yang dilakukan dosen di Universitas Islam Syekh Yusuf. Penelitian ini melakukan pendekatan studi kasus dengan melakukan wawancara mendalam kepada TIM SPADA UNIS yang memiliki peran untuk mensosialisasikan sistem pembelajaran daring berupa e-module yang menerapkan pembelajaran daring. Sistem pembelajaran daring menjadi solusi satu satunya yang paling relevan untuk memastikan pembelajaran agar tetap berlangsung selama pandemik ini. Masalahnya mulai timbul Ketika Universitas Islam Syekh Yusuf belum memiliki pengetahuan dan persiapan dalam mengubah Haluan pembelajaran dari offline menjadi online. Dalam penelitian ini menggunakan pendekatan metodologi kualitatif yaitu berdasarkan studi kasus di mana metodologi penelitian yang digunakan untuk meneliti pada kondisi obyek yang ilmiah. Diharapkan dengan pendekatan kualitatif akan menentukan bahwa strategi komunikasi yang digunakan oleh Tim SPADA untuk mensosialisasikan LMS kepada dosen dapat berjalan. Disisi lain penelitian ini melakukan wawancara dan observasi dengan studi kasus mengenai program sosialisasi sistem pembelajaran daring yang dilakukan oleh Tim SPADA UNIS melakukan pengumpulan dokumentasi dalam menjalankan sistem pembelajaran daring di Era Covid-19 ini.

PERENCANAAN KOMUNIKASI PUBLIK DP3AP2KB KOTA TANGERANG DALAM UPAYA PEMBERDAYAAN PEREMPUAN MENANGGULANGI PERSOALAN LINGKUP KEMISKINAN KELUARGA DIMASA PANDEMI COVID-19 (STUDI KASUS PROGRAM P2WKSS) Dika Mulqilfin Pratama; Lina Wati; Ari Suseno
Interpretasi: Communication & Public Relations Vol 3, No 1 (2022): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

With this, the results of the work that have been made by researchers regarding the P2WKSS program organized by DP3AP2KB, see how to communicate the program, and see the implementation of programs that have been held. By using Cultip & Center Theory, there are 4 indicators, namely, Fact Finding, Planning, Communication, and Evaluation. The method used in This research is qualitative, with a case study approach. Data collection techniques are observation and interviews with the object which is the organizer. The results of writing from researchers that there is still a need for communication planning carried out by DP3AP2KB to be able to invite the public to want to participate in government programs to help improve the family economy that is happening at this time, through the P2WKSS program, the community can increase awareness that they live their lives from various aspects, namely, health, economy, education, and environment in the surrounding area.

ANALISIS FRAMING PEMBERITAAN JOKOWI MINTA DIKRITIK DI MEDIA ONLINE TIMES INDONESIA DAN TEMPO.CO (ANALISIS FRAMING BERITA TIMES INDONESIA DAN TEMPO.CO PERIODE FEBRUARI 2023) Nursitawati Nursitawati; Ari Suseno
Interpretasi: Communication & Public Relations Vol 3, No 2 (2023): Interpretasi: Communication & Public Relation
Publisher : Institut Bisnis Muhammadiyah Bekasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53990/ijpik.v3i2.280

Abstract This study, entitled “Analysis of Jokowi's news framing, asked for criticism in the online media Times Indonesia and Tempo.co.”. The purpose of this study is to find out how Times Indonesia and Tempo.co framed Jokowi's news coverage asking for criticism. This study analyzes 4 news units, consisting of 2 news units from Times Indonesia and 2 news units from Tempo.co. In this study, researchers use framing theory where this theory assumes that frames are the way the media and media gatekeepers regulate the presentation of an event and the issues they cover, especially researchers using the framing theory proposed by Zhongdang Pan and Kosicki. The paradigm used in this research is constructivism with qualitative research methods. The results of this study indicate that the two media have very different and even opposite frames. Like Times Indonesia in reporting on Jokowi asking to be criticized, Times Indonesia tending to be less objective in this report, Times Indonesia going too far to heed Jokowi's policies without looking at other aspects that are also related to Jokowi asking for criticism, in contrast to Times Indonesia, Tempo.co in reporting Jokowi asking for criticism tends to try to maintain objectivity but is still embellished with a tendency to accuse Jokowi of being a paradox, but the information provided by Tempo.co is closer to the actual reality. Keywords: Framing, Online Media, Jokowi asks for criticism

Peran Media Sosial Instagram @KANWILBPNBANTEN Sebagai Pusat Informasi di Bidang Pertanahan : Studi Etnografi Virtual pada Akun Instagram @Kanwilbpnbanten Mochammad Mirza; Ari Suseno Suseno; Rojviyani Tsaqila
Brand Communication Vol. 2 No. 1 (2023): Konten Televisi dan Politik
Publisher : Prisani Cendekia Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to analyze and describe the role and use of social media Instagram as an information center in the land sector and the satisfaction obtained after accessing content on the @kanwilbpnbanten account. This study uses the theory of Uses and Gratifications. This study uses a virtual ethnographic research method. Data collection methods in this study are interviews, observation, and documentation. The results of the study show that the role of Instagram social media is as a medium for conveying information about land activities so that it can be widely known by the public. Social media Instagram @kanwilbpnbanten is used as a means of finding information, entertainment, strengthening self-identity and interacting with other users

PERAN HUMAS DALAM PELAKSANAAN PROGRAM CORPORATE SOCIAL RESPONSIBILITY (CSR) PT PACIFIC PAINT DI KAMPUNG BEKELIR KOTA TANGERANG. suseno, ari suseno; Mirza, Mochammad
DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah Vol. 9 No. 1 (2021): DIALEKTIKA KOMUNIKA: Jurnal Kajian Komunikasi dan Pembangunan Daerah
Publisher : Universitas Islam Syekh Yusuf

ABSTRACT This study focuses on the importance of the role of corporate public relations in implementing the Corporate Social Responsibility (CSR) program as a form of corporate responsibility for social and environmental concerns where the company is located. The purpose of this study was to determine the role of PR in implementing CSR programs to improve community welfare through creative economic activities carried out by PT Pacific Paint in changing Bekelir Village. This study uses a qualitative descriptive method to see objects directly. Data collection techniques using in-depth interviews, observation, and documentation. Data analysis techniques seek objective evidence during field research by collecting credible or trustworthy data. And the results of this research, PT Pacific Paint has succeeded in running a Corporate Social Responsibility program in changing the environment of the Bekelir Village community, so that they are able to rise again and become local tourism which is appreciated by the Tangerang City Government and visitors. Keywords : Public Relations, CSR, Welfare Improvement Program. ABSTRAK Penelitian ini berfokus bahwa sangat penting perusahaan dalam berperan melaksanakan program Corporate Social Responsibility (CSR) sebagai mempunyai rasa tanggung jawab perusahaan terhadap kepedulian sosial dan lingkungan tempat perusahaan itu berada. Tujuan penelitian ini ingin mengetahui peran Humas dalam melaksanakan program CSR untuk peningkatan kesejahteraan masyarakat masyarakat melalui kegiatan ekonomi kreatif yang dijalankan PT Pacific Paint dalam mengubah Kampung Bekelir. Penelitian menggunakan Metode deskriptif Kualitatif untuk melihat objek secara langsung. Teknik pengumpulan data menggunakan teknik wawancara mendalam, observasi, dan dokumentasi. Teknik analisis data mencari bukti-bukti yang objektif saat penelitian lapangan dengan mengumpulkan data yang kredibel atau dapat dipercaya. Dan hasil penelitian ini PT Pacific Paint berhasil menjalankan program Corporate Social Responsibility dalam mengubah lingkungan masyarakat Kampung Bekelir, sehingga dapat kembali bangkit dan menjadi wisata lokal yang diapresiasi Pemerintah Kota Tangerang serta pengunjung. Kata kunci : Hubungan masyarakat, CSR, Program Meningkatkan Kesejahteraan.

Implementasi Komunikasi Antarbudaya Pada Perkawinan Antar Etnis Jawa Dan Sunda Di Pasar Kemis Kabupaten Tangerang Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2403

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.

Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.

Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of 30 M2 and a land area of 60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.

Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Master Manajemen Vol. 2 No. 1 (2024): Master Manajemen
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.

Analisis Framing Pemberitaan “Ndasmu Etik” dalam Debat Calon Presiden (Capres) 2024 Di Portal Kompas.Com dan Tempo.Co Siti Nur Aisah; Mochammad Mirza; Ari Suseno
Economic Reviews Journal Vol. 3 No. 4 (2024): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v3i4.477

This research is entitled "Analysis of the Framing of Reporting "Ndasmu Etik" in the 2024 Presidential Candidate (Capres) Debate on the Kompas.Com and Tempo.Co Portals". This research aims to find out how the online media Kompas.com and tempo.co frame the reporting of "ndasmu istik" made by Prabowo during the presidential election debate forum. This research uses framing analysis, which analyzes news using syntax, script, thematic and rhetorical. The theory used in this research is framing analysis. The objects of this research are 7 (seven) Kompas.com news texts and 7 (seven) Tempo.co news texts regarding the "ndasmu istik" that Prabowo uttered during the debate. This research method uses a descriptive qualitative approach. This research uses the Zhongdang Pan and Gerald M Koscicki model analysis technique. The results of the research show that the news published by the online media kompas.com attempts to lead public opinion towards Prabowo's behavior and remarks which are considered inappropriate, while the online media Tempo.co has its own way of framing news.

Co-Authors Afif zuren Agatha Zenobia Rahma Alamsyah Alamsyah Annisa Dwi Agustine Aris Slamet Widodo BAHRUL ULUM Dika Mulqilfin Pratama Een Irianti Fithal Amin Hardin Hidman Permono Huda Alvian Mahesa Ignes Ambarwati Ilham Aji Pangestu Ilham Lucky Alamsyah Irvan Arif Kurniawan Lina Wati Mochammad Mirza Muhammad Revansyaych Muhammad Rizqi Fadhlillah Mulyono Nursitawati Nursitawati Puji Qomariyah Rojviyani Tsaqila Siti Nur Aisah Sri Murdilah Fournawati Syarifah Fatimah Tika Aryana Wibisono Ukon Furkon Sukanda Winny Setyo Nugroho Yoman, Mad

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