West Science Social and Humanities Studies
Vol. 1 No. 06 (2023): West Science Social and Humanities Studies

The Effect of Distribution Channels and Prices on Buying Interest

Siske Anani (Bina Mandiri University Gorontalo)
Darman Darman (Bina Mandiri University Gorontalo)
Ramdan Zulkarnain S Dai (Bina Mandiri University Gorontalo)

Article Info

Publish Date
30 Dec 2023

Abstract

This research was conducted to determine the influence of Distribution Channels and Prices on Gorontalo Typical Yellow Rice Buying Interest. The sampling technique used was Accidental Sampling by determining 62 respondents. The research method uses quantitative descriptive with the Statical program for social science (SPSS). The results of this study showed that Distribution Channel and Price did not significantly affect the Buying Interest of Gorontalo typical yellow rice with a calculated F value of 2.915 and Sig of 0.062, with an influence of 0.090 or 9.0%. The distribution channel does not have a significant effect on the Buying Interest of Gorontalo yellow rice with a calculated value of 1.102 and Sig of 0.275, the price has a significant effect on the Buying Interest of Gorontalo yellow rice with a calculated value of 2.167 and Sig of 0.034.

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Journal Info
West Science Social and Humanities Studies
Website

Abbrev

wsshs

Publisher

Westscience Press

Subject

Humanities Economics, Econometrics & Finance Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Description

West Science Social and Humanities Studies is an academic journal that focuses on interdisciplinary research in the fields of social science, science, and humanities studies. The journal aims to present high-quality articles that make significant contributions to our understanding of society, ...