THE COMMERCIUM
Vol. 8 No. 3 (2024): The Commercium

MANAJEMEN KOMUNIKASI PROGRAM KEGIATAN KOMUNITAS MUSIK TANAM KARYA DALAM MENYAMPAIKAN KRITIK SOSIAL

Febrianto, Rachmad (Unknown)
Dharmawan, Awang (Unknown)



Article Info

Publish Date
31 Jul 2024

Abstract

This research is based on the phenomenon of underground music in Indonesia, which, although a minority, influences social criticism through distinctive lyrics and musical styles. The aim of this study is to understand how Tanam Karya applies communication management strategies to voice social criticism. The research utilizes Communication Management Theory (POAC) as a conceptual framework, employing qualitative analysis methods including direct observation, in-depth interviews, and literature review. The findings indicate that Tanam Karya has successfully implemented effective communication management strategies. In the planning stage, they select relevant social issues such as injustice and environmental pollution. In organizing, they effectively manage resources and establish a structured organizational framework. During implementation, Tanam Karya utilizes social media and public activities to convey messages about social awareness and diversity. Systematic control and evaluation ensure that each event is assessed to rectify weaknesses and enhance efficiency.

Copyrights © 2024






Journal Info

Abbrev

Commercium

Publisher

Subject

Languange, Linguistic, Communication & Media Social Sciences

Description

The Commercium adalah Jurnal Ilmu Komunikasi yang memuat tulisan hasil penelitian mahasiswa. Jurnal ini diterbitkan oleh Program Studi S1 Ilmu Komunikasi Universitas Negeri Surabaya. Jurnal the commercium terbit 3 kali dalam setahun. Fokus dan scope penelitian di bidang Ilmu Komunikasi mencakup : ...