PINISI Discretion Review
Volume 7, Issue 2, March 2024

Development of Creativity and Business Innovation in Furniture Making Using SCAMPER Technique

Wijaya, Heny Ardiyanti (Unknown)
Alam, Syamsu (Unknown)
Halim, Nur (Unknown)

Article Info

Publish Date
31 May 2024

Abstract

This study aims to explore the development of creativity and business innovation in furniture making using the SCAMPER technique in Manongkoki Village, enabling furniture entrepreneurs to enhance their creativity and innovation in business development. The research method employed is qualitative descriptive research, with data collection methods including observation, interviews, and documentation of the research subjects. The development of creativity and business innovation in furniture making using the SCAMPER technique is highly effective for furniture entrepreneurs as it helps generate new creative ideas and introduce innovations that can enhance product value and meet the evolving market demands. Additionally, the SCAMPER technique can be applied in various fields since each element of SCAMPER is not limited to a specific aspect, making it versatile for use in any area.

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Journal Info
PINISI Discretion Review
Website

Abbrev

UDR

Publisher

Universitas Negeri Makassar

Subject

Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Description

PINISI Discretion Review is an-Opened Access journal and published twice a year every March and September. It publishes the research (no longer than 5 years after the draft proposed) in term of PINISI Discretion Review: public administration, public policy, management, bussiness administration, ...