VISA: Journal of Vision and Ideas
Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas

Gaya Hidup Masyarakat Modern: Perilaku Konsumtif Remaja di Mal Podomoro Medan

Muhammad Fajar Syaban Lubis (Unknown)
Muhammad Kabul (Unknown)
M. Anas Azhar Rambe (Unknown)
Lukitaningsih (Unknown)
Tara Ashiilah (Unknown)

Article Info

Publish Date
21 Aug 2024

Abstract

This study investigates teenagers’ consumptive behavior in purchasing shoes at Podomoro Mal Medan. Through a qualitative approach with a case study design, data was collected through interviews with a teenage shoe collection enthusiast and a shoe seller at the Reebok store in the mal. The interview results revealed that the main motivations for purchasing shoes by teenagers are to increase self-confidence and fulfill social needs in a peer environment. Peer influence and fashion trends also influence teenagers’ shoe purchasing patterns. In addition, the existence of shopping centers that offer various brands and products is also an important factor in shaping teenagers’ consumptive behavior. This research highlights the complexity of the phenomenon of adolescent consumptive behavior and emphasizes the importance of developing a holistic approach in managing its impact.

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Journal Info
VISA: Journal of Vision and Ideas
Website

Abbrev

visa

Publisher

Institut Agama Islam Nasional Laa Roiba Bogor

Subject

Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences

Description

VISA: Journal of Vision and Ideas is a scientific journal for the academic community of universities and research institutions with a scope covering the results of research, studies, thoughts and ideas related to vision and solutions to various problems in the economic, social, educational, ...